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To remain competitive in the ever-changing field of market research, it is critical to collect meaningful and useful data. The use of focus groups is one essential instrument that greatly facilitates this process. Focus groups provide a forum for the convergence of...
Focus groups are a widely used tool to collect data for market research and educational studies. This group interview method is a quick and convenient way to obtain information and opinions simultaneously from a carefully selected group of people. Focus group...
If you want to gather additional information as an adjunct to quantitative data collection methods or to get more in-depth information on perceptions, insights, attitudes, experiences, or beliefs, make use of focus groups. They are a group of individuals who share...
Focus groups are a time-tested qualitative research method used by businesses to gather information about customers’ specific wants, needs and anxieties. This market research tool combined with focus group transcription helps companies develop new products and improve...
Even in these times of social distancing and (partial) lockdowns, it’s important to sustain market research in order to understand how consumer behaviour has changed. Online focus groups and focus group transcription play an important role here. Engaging in a guided...
The origin of the focus group can be traced back to the 1940s. Robert K. Merton, a young social scientist in Columbia University’s U.S. Bureau of Applied Social Research, used a “focused interview” technique to assess the impact of mass communication on Americans...
Focus groups are one of the most popular ways to collect data and in-depth insights in qualitative research. This tool allows researchers to gauge people’s true perceptions and opinions about a particular product, service, topic or area of interest. A focus group...
In a research project that involves focus groups (one or two researchers and several participants discuss a topic as a group), it is important to take detailed notes on what is being observed and what the participants say even if you are recording the entire session....
Focus group transcription can be rather tedious as there are a number of crucial factors that decide its clarity and accuracy. The most important among them is the quality of recording which may seriously affect the outcome of the transcribed report. The objective of...
A focus group discussion is an important research tool. The participants discuss a particular topic and express their views, which provide the researcher with an insight into these opinions. The results of a focus group can have important implications for bringing...