Why are Podcasts Growing in Popularity?

Why are Podcasts Growing in Popularity?

Why are Podcasts Growing in Popularity

Podcasts are one of the best ways to get your message across to a global audience and podcast transcription makes the content more accessible. According to Grandview Research, the global podcasting market size which was valued at USD 11.46 billion in 2020, is expected to expand at a compound annual growth rate (CAGR) of 31.1% from 2021 to 2028, and reach USD 94.88 billion. With 75.9 million podcast listeners in the U.S. alone, podcasting has emerged as one of the largest markets in the audio sector.

The popularity of podcasts hit a new high with people being forced to stay indoors due to lockdowns imposed by the COVID-19 pandemic. The Infinite Dial survey from Edison One and Triton Digital found that, as of 2021, 41% of Americans ages 12 and older had listened to at least one podcast in the past month, up from 37% in 2020 and just 9% in 2008. In 2020, an estimated 100 million people listened to a podcast each month and this is expected to touch 125 million in 2022.

There are many reasons behind the surging popularity of podcasts:

  • Flexibility: Podcasts are found on many digital platforms, mainly Spotify, iTunes, Apple and Google, and offer a flexible way of consuming content. Podcasts come in various genres, formats and styles, from shows similar to radio programs to conversational podcasts. You can listen to podcasts in the background on a computer, smartphone or tablet while doing other activities like drive, clean, workout, or cook. The flexibility of listening to podcasts while doing other activities simultaneously is a key factor driving market growth, according to reports.
  • Ease of use for business promotion: Podcasts are widely used in business for providing information about new products, and sharing company information, or general information related to the industry. Including podcasts in marketing strategies comes with many benefits. Broadcasting regularly is a great way to connect with the audience and build familiarity. Many organizations are utilizing this audio platform as an influencer strategy to build brand affinity. Podcasts are easy to produce from any location – all you need is a computer and high quality mic.
    Businesses use podcasts to build trust by sharing expertise about their industry. Creating a podcast positions you as an expert in your field. “Podcasting can clearly establish your company as an expert in the topic material, which can directly add to your branding image and relevance. It can also provide you with a captive audience, so that you can help educate potential or current customers. After all, we all know that a well-informed customer is the best customer,” says Marc Atiyeh, CEO of Pawp (in usmagazine.com).
  • Appealing to the younger generation: One of the most striking features of podcast consumption is that it appeals to younger people. A study from the Reuters Institute for the Study of Journalism found that over half of under 35s in the US have used a podcast monthly compared with less than a fifth of over 55s. Younger groups or the “plugged-in” generation usually listen on the move using connected devices that come equipped with pre-installed podcast apps and high fidelity wireless headphones.A Forbes article reported that the median age of podcast listeners is 34, which is younger than broadcast radio (47) and network television (57). Also, the proportion of monthly podcast listeners ages 12-to-34 years old has increased from 27% in 2017 to 49% in 2020. Super listeners, defined as those who listen to an average of five hours or more podcasts each week, are receptive to ads and more likely to buy a product.
  • Education: Today, podcasting is widely used in education. Podcasts increase accessibility, improve teaching and student learning practices, and encourage engagement. Lecturers can broadcast educational content and students can listen to it at any time on their mobile device, regardless of their location. Students can also make their own podcasts for project presentations and other activities. Those who happen to miss classes can download recordings of the lectures. Conventional learning methods are difficult and unsuitable for students with visual impairments or dyslexia. Podcasts fill the gap by eliminating the need to read the material.Podcasts are also a cost-effective way for people gain information on any topic that interests them – from science, technology, history, philosophy, social issues, true crime and space travel to money matters, How Stuff Works, nuances of English language and grammar, and stories behind architecture, infrastructure, and design. People can gain information related to the industry they work in or even learn a new skill.
  • Entertainment: Podcasts have become the latest source for video content streaming providers and television networks, according to a new Forbes report. One of the reasons why podcasts became so popular in recent times is because they can act as a form of entertainment and lift the mood. The audio platform provided the much needed relief from lockdowns and social distancing. Audiences can just immerse themselves in their favorite podcast and get the pleasant distraction they badly need – without having to look at a screen.
  • Connect with a like-minded community: Hosts engage with their audience via newsletters, on social media, and on their website. This allows people to meet others who are on the same journey. They can reach out to those who have similar opinions who can support, inspire, motivate and assist them. A podcasting community can give you access to millions of life-minded people.

The podcasting format offers a variety of options, making it highly suitable strategy for digital marketing. The platform is an ideal way to meet with your consumers and provide the specific type of content they are looking for. Working with an online transcription service provider can extend your reach. Providing a text file of your podcast on your website will enable search engines to crawl the information more easily. The text can also be repurposed into blogs, newsletters and other marketing material.

How To Make A Good PowerPoint Presentation

How To Make A Good PowerPoint Presentation

PowerPoint Presentation

Online meetings have become part of our professional life with hybrid and remote work becoming commonplace. Virtual presentations supported by professional presentation transcription services allow you to reach more people at the same time. One of the best ways to convey your ideas in virtual meetings is by using PowerPoint presentations. Approximately 35 million PowerPoint presentations are given each day by an estimated 500 million users worldwide, according a Poll Everywhere. Slide shows can simplify complex messages or information, display relevant images, help hold your audience’s attention, and keep your meeting on track. However, to succeed, you need know how to make a good PowerPoint presentation. Here are some tips and tricks to deliver an exceptional slideshow to inform and engage participants.

  • One slide for each idea: The golden rule is one idea per slide. This is important to avoid clutter and overcrowding, and make the slide look clean and professional. Limit the number of words on each screen and use simple words and key phrases to convey information. Use punctuation sparingly. Have only one line of text for each point and test the font size. Make sure all elements on each slide are large enough to be seen easily by your audience.
  • Align information consistently: Images and words should be aligned consistently and placed in such a way that the audience’s gaze follows the information naturally. The position, size, shape and color of your visuals should clearly tell your audience the correct sequence of your points. The purpose of the slide presentation is to create visual interest and emphasize the key messages.
  • Include impactful images: Images speak better than words. As with text, you can use images to reinforce your main points. Use powerful images that offer vision and context. But avoid putting too many images on one slide. If you can’t find the right images, keep to brief, concise text.
  • Limit the number of slides: Using too many slides leads to information overload. Once you have prepared your slides, review them and use slides that are only absolutely necessary and adds to your point when words alone are not enough. Your decision should be based on quality and not on quantity. Focus on the right number to convey your key points.
  • Use custom slide design: Built-in slide layouts come with a choice of content layouts that feature a blend of placeholders for text boxes, images, and more. As all the designs and slides are defined, you only need to add your custom text and images. If you are creating a template for your company, include a custom theme with the company’s brand colors and fonts. Place your company logo in a corner of the screen.
  • Avoid flashy images and unnecessary animation: Animations can pep up your presentation. As far as possible, use simple and reliable slide transitions and animations. One way to use animation effectively is to bring your audience’s attention to a certain keyword or insight you want to emphasize. There are free sites for animated PowerPoint templates and slide decks and they offer a substantial flexibility so that you can customize them to your own requirements.
  • Keep graphs and charts streamlined: When building them consider what you want to convey to your audience, whether the information is relevant for your audience and how it links to your overall presentation. Key tips: limit the number of graphical images on each slide and use only a minimum of four colors on one chart.
  • Practice, practice: Rehearsing your PowerPoint presentation is the best way know if your slides serve their intended purpose. Practice in front of people – colleagues, friends, or family members. Their reactions and feedback can play an important role in boosting your confidence in the content you created or helping you improve your slide show. “Even if you have the best visuals in the world, you need to practice in front of someone else, says Paul Jurczynski, the cofounder of Improve Presentation (ideas.ted.com). PowerPoint’s Presenter Coach is another option to practice your slideshow and receive feedback. You will receive tips on the screen during your rehearsal and a full report for review after it’s complete. This is a great way to make sure you’re prepared to start your real presentation.
  • Be prepared for potential tech malfunction: Equipment malfunction or incompatible interfaces can crop up at any time. So be prepared with a back-up of your presentation on a tablet or laptop and be ready to switch if needed. Always have handouts or a poster ready if your visuals don’t work. Prevention is the best solution. Practice using the equipment before the real event and make sure you have tech support at hand. Know your content well, practice it and be ready to engage your audience, know your content, practice it and be prepared to engage your audience even if the technology fails. Have handouts and posters ready if you have no slides to present.

Virtual presentations allow teams to stay aligned on projects, and are a useful sales tool and great option for business reviews, new feature/product introductions or regular reporting. Varying the content in your oral presentation is important to keep participants engaged and interested. A recent article in Forbes Business recommends using information that will help you best achieve the learning objective such as news, data/stats, stories, quotes, formulas/models, questions, and interaction. Professional transcription services can capture the content of virtual presentations accurately. Presentation transcripts can be stored and searched online and provide your audience with a permanent record of the content. Users can search the transcript for text to verify what was said.

Tips For A Successful Zoom Job Interview

Tips For A Successful Zoom Job Interview

Zoom Interview

Many employers choose to conduct job interviews using video conferencing software, and Zoom video software is very popular now. A Zoom interview is conducted using Zoom and is convenient for initial screening interviews and remote positions. It enables participants to connect remotely for video or voice call meetings. This software has many features such as text chat, screen sharing, video recording and muting. An interview transcription service provider can convert audio/video recordings of Zoom interviews into accurate transcripts. Employers can then review the interview transcripts to choose the most eligible candidate for the job. Job interviews are the ideal platform to showcase your abilities but if you don’t know how to play your cards, it can lead to awkward moments.

Since the outbreak of COVID-19, many business activities have gone online, including meetings and job interviews. Zoom is a popular video conferencing platform for conducting meetings, job interviews etc. Zoom allows users to connect remotely with more than one people. This approach allows hiring managers to communicate with candidates, capture the essence of the interviews, and choose those who are the right fit for the company. Here are some tips for candidates to perform well for a job interview on Zoom.

  • Get familiar with the technology: To attend a Zoom job interview, the first thing is to download the app a day or two before the meeting and familiarize yourself with the app. Make sure to obtain the meeting link and access code from the employer, and if not you have not been provided with this, ask them. The next steps it check your microphone, headphones, web cam etc and ensure that they are working well. This will help you avoid doing things in haste.
  • Check the time, date and time zone: Check the email from the employer and be sure of the interview date and time. Missing the interview or asking for it to be rescheduled won’t look good on your part.
  • Be on time: Many employers may use the same meeting room or link for multiple candidates. So if you are early, you may be entering a “room” that was being used to talk to another job seeker before you. So enter the interview room at the time allotted to you.
  • Make sure you are in a distraction-free place: Job interviews are a serious affair and it is important to find the right space for your Zoom interview. Make sure that the place is free from any distracting sights or noises so that you can stay focused. Avoid visual distractions like a wall or painting that is jarring.
  • Be ready to answer common questions: There are many common questions that employers ask their candidates like introduce yourself, why do you think you are fit for this job, how can you contribute to the company, why did you leave the previous job etc. So be prepared to answer these questions.
  • Jot down the questions you want to ask: Asking the recruiter good questions about the company shows your interest and excitement to work for them. It can also help you get some clarity about your work profile.
  • Pay attention to your clothes: Choose your outfit way ahead of the interview. Make sure it’s clean, neat and wrinkle free. Looking presentable is important to create a good impression.
  • Speak slowly and clearly: During the meeting, talk slowly and clearly so that the interviewer can understand what you are saying. Don’t rush through your answers. Also, check your internet connections to avoid getting cut off.
  • Work on your body language: Avoid fidgeting. Mannerisms like biting nails, tapping hands or feet, clenching your jaw etc. can be distracting and make you look nervous and tense. Stay calm, look at the webcam and maintain eye contact with the interviewer.
  • Get your doubts clarified: If you didn’t hear the question clearly or are unsure about what they are asking, then feel free to ask them to repeat the question.

Job interviews are recorded and transcribed by digital transcription agencies, allowing recruiters to assess the interaction and make the right choice. Preparing well ahead can help you avoid awkward moments, impress the recruiter, and land the job.

How To Convert A Podcast Into A Blog Post

How To Convert A Podcast Into A Blog Post

Podcast

Finding valuable content for your website is not easy. One way of getting good content is by converting your podcasts into blog posts. Podcasts help to share knowledge with your audience and you can place podcasts on various platforms like Apple podcasts, iTunes, Spotify etc to attract new and potential audience. Today, many people listen to podcasts as a form of entertainment or as a source of news or inspiration etc. Podcasts have a personal touch and with podcast transcription, businesses can convert these podcasts into text format for content marketing.

Podcasts are a series of audio episodes that are digitally programmed and formatted; each podcast focuses on a specific theme or topic. To listen to a podcast, all you need is a recording device and a good internet connection. Podcasts are engaging and creative, and repurposing the podcast is the best way to refresh existing episodes into new mediums to attract potential users. The podcasts can be easily repurposed to new and interesting content that can be used as social media posts, blog posts, video etc.

Advantages of Repurposing Podcast Content into Blog Post

  • Improved brand awareness: It is important to ensure that your potential buyers see your brand message. Seeing your content consistently helps them to take actions quickly. So, by repurposing your podcast into blogs and posting in various channels is a great way to create more brand awareness and increase your customer base.
  • Increased SEO value: When you are converting your podcast into a blog, it is important to make sure that it has SEO value. Search engines can easily crawl articles and blogs and rank your content in search results. You can include internal links to your content to increase the authority of your page. This helps to drive traffic to your website.
  • Better credibility: Converting your podcasts into blog posts helps to project you as an authority. As you generate new assets, you’ll explain your episode content in multiple ways. This allows different types of people to understand your key points and see you as an authority in your area. If you have podcasting, it is important to increase your credibility as a part of your strategy to become a leader in your industry.

Convert Your Podcast Effortlessly

The best and the easiest way to convert your podcast into a blog is by using transcription. A 30-minute podcast will have around 6000 words. Converting this long podcast into text format all by yourself can take several hours. For an inexperienced individual, converting a podcast will take several rounds of listening, pausing, typing, rewinding etc and this can take a lot of time. But a professional transcription vendor can convert your podcast into text easily. They have experienced transcriptionists with keen listening skills who can transcribe a 30-minute long podcast quickly, and with utmost accuracy.

Today, you have transcription software with automated intelligence that helps to quickly transcribe any audio into text. You can highlight the text that you want to include in your blog post and transcribe it. If you want your final blog post to be between 750 and 2,000 words, then make sure to highlight a significant portion or be prepared to expand on that content. The highlighted portion can be exported to convert to text in any desired format. Once the transcript is ready, you can make necessary edits to make it a final post. Some successful podcasts convert their entire transcript into blog post. Another alternative is to add additional information and make it more information rich.

Even though transcription software is easy and quick, they are prone to errors. Manual transcription can significantly reduce errors in transcription. It is much more reliable than automated transcription because professional transcriptionists listen to the data with pauses when required, and write it down and this minimizes the chances of any error. Humans can understand different dialects and slangs better when compared to automated transcription. The text transcripts of automated transcription software lack highlighted subtitles or captions. Automated transcription cannot perfectly recognize different speakers and different accents, which affects the accuracy rate. Manual transcription is capable of meeting deadlines and tight schedules without compromising on the quality. So, if you want to convert your podcasts into valuable content that can drive more traffic to your website, then reach out to an online transcription company. We can help you transcribe any audio or video content into accurate text in any format at cost-effective rates.

What Are The Benefits Of Using Interviews In Research?

What Are The Benefits Of Using Interviews In Research?

Interviews

Researchers collect data in different forms and analyze it to get results. There are basically two types of data collection methods in research – primary and secondary. Secondary data is data which has already been collected and is readily available from various sources. Primary data is that which is collected by the researcher first-hand for the study. Interviews are an important source of primary data. An academic transcription service provider can capture all details of these interactions, which is crucial to derive the data required for research. Let’s take a look at how research interviews are conducted and the benefits they offer.

What Research Interviews Involve

Research interviews are a qualitative data collection technique that involves the interviewer and the interviewee or respondent. Interviews are used by researchers when they require specific information that can be collected only by meeting and personally contacting a sample from their target population. Field surveys are one of the most effective ways to collect primary data through interviews. Questions and responses can be oral or written depending about the requirement and situation.

Interviews can be carried out by telephone, in-person or face-to-face via video. Today, there are effective online survey tools to conduct field research surveys. Video conferencing interviews supported by research transcription services are a feasible option for qualitative research as they allow for targeting a larger group of participants and don’t require travel. Video conferencing platforms such as Zoom offer researchers a cost-effective and convenient alternative to in-person interviews.

Research Interview Methods

Interviews allow researchers to get in-depth information about the topic in question from a sample of their target audience. For instance, in oral history projects, interviews are used to understand people’s testimony about their own lived experiences in a particular period in the past or get information about a historically relevant event that they witnessed.

There are different types of interview methods:

  • Direct and indirect: In a direct interview, questions are asked in a way that the respondent understands the goal of the question and the anticipated response. In indirect interviews, the responder is unaware of the purpose of the questions or the intended response.
  • Structured and unstructured: Researchers use structured interviews with closed-ended questions in survey research. Structured interviews have a standardized format. As all the respondents are asked the same questions, they maintain uniformity in all the sessions. On the other hand, unstructured interviews offer flexibility as questions are not set, and can be modified based on the respondent’s answers. These interviews are more informal and allow the interviewer to get a better understanding of a situation. Researchers may also use semi-structured interviews which offer some flexibility while following basic research guidelines.
  • Focus group interviews: This involves interviewing a selected group of people together to gain an understanding of a particular social issue. Conducting focus group interviews require a lot of skill to establish rapport with each respondent and manage and elicit responses from the each person.

Advantages of Interviews for Research

  • Allows the researcher to obtain original and unique data directly from a source based on the study’s requirements
  • Structured interviews can reach a large section of the target population
  • Allows samples to be controlled
  • Easy to carry out and obtain reliable results quickly
  • Interviews provide a better response than mailed questionnaires, which are useful only for literate respondents
  • Asking accurate questions can provide direct and in-depth information about a subject or situation
  • Offers flexibility to use different techniques to get the desired information, for e.g., by establishing rapport with the respondents, researchers conducting unstructured interviews can obtain more details without much effort
  • Can detect non-response, spontaneity, and biased responses
  • Provides non-verbal clues or body language of the interviewee
  • In personal face-to-face interviews, questions can be modified to obtain the required information
  • Online interviews for research comes with unique benefits:
    • Allow for high quality and in-depth qualitative interviews when in person interviewing is not possible
    • Are cost-effective – you can get quality data without having to travel to interview the participants
    • Participants can interact from the comfort of their home
    • Save time for both interviewer and respondent
    • Can generate more truthful responses as respondents are more comfortable and less nervous than in an in-person interview

Preparing the right kind of interview questions for successful primary data collection in qualitative research is important for success. Here are some tips:

  • Ask open-ended questions so that respondents can use their own terms when answering them, and not simply ‘yes’ or ‘no’
  • Keep questions as neutral as possible – don’t use judgemental words that can influence answers. For instance,Instead of: Is X or Y a better policy?

    Say: How effective are X and Y policies at solving the problem?

  • Ask one question at a time
  • Make sure questions are worded clearly and easy to understand
  • Be careful when asking ‘why’ questions as they may make respondents answer defensively

Research interviews need to be transcribed to capture the content for analysis. You need to decide on the level of detail required – whether to include all spoken words and non-verbal dimensions or whether you need a non-verbatim transcript. This would of course depend on your research goals. If you are hiring professional transcription services, choose a company that specializes in academic transcription. To obtain quality results, provide specific instructions about your research purposes and associated transcription requirements.