Focus groups and in-depth interviews are feasible methods for doing qualitative market research and understanding the “how” and “why” of decision-making processes. Focus groups bring people together for collaborative conversation, whereas...
The practice of recording information from different activities and events is an essential practice in most industries. Transcription or converting spoken language into written text allows you to maintain timely and accurate records for future reference. General...
Meetings are essential to ensure team collaboration, informed decision-making, and continued adherence to organizational objectives. Effective communication in meetings contributes to improved overall organizational performance. More and more companies are relying on...
Field research is a qualitative research method that involves direct observation, interviews, focus groups, or other data collection techniques conducted outside of a controlled laboratory or academic setting. Researchers often engage in field research to gather...
Conference calls are a requirement in business. Business communication has evolved since the COVID-19 pandemic, with increased usage of conference calls and Zoom meetings. Post-conference, sifting through all of these audio and video recordings to find the pertinent...