Creating and publishing great content is an essential element in digital marketing. This requires superior writing skills and a proper content marketing strategy with a planned and effective workflow. Many businesses also rely on digital transcription agencies to transcribe audio and video content to improve their content marketing and SEO efforts.
Editorial Workflow in Content Development and Distribution
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action (Content Marketing Institute). Content work flows help eliminate the common problems associated with producing content and ensure that it is produced and delivered on time. The editorial workflow process is a critical element when it comes to producing high quality digital content. Transcription can improve the editing workflow.
The content marketing team is responsible for developing relevant, high-quality content from specific ideas and meeting delivery deadlines. The editorial workflow comprises the steps followed to create content and includes everything from strategy and ideation to publication and distribution.
The editorial workflow simplifies the content development process by:
- defining all the tasks
- managing content ideas
- identifying the path of every piece of content created
- identifying the person/team managing each of those steps
- defining the timing for completion of tasks
- notifying stakeholders in the appropriate order
- evaluating the overall progress of your content
A well-organized editorial workflow process is transparent, efficient, saves time and resources, and drives the company’s content marketing strategy forward.
Role of Transcription in Editorial Workflow
Editing is an important aspect of the post-production process and involves various steps. According to Cine D, following these strategies can ease the process:
- shoot for the edit
- make sure you have enough material
- watch all the clips and arrange them in order
- filter unwanted footage using the editing tool
- transcode the clips
- build the timeline relevant to the story
- create continuity and flow in the video
- edit the end of the video
Transcripts can play a key role in improving the complex editorial workflow process. Let’s see how you can edit videos using transcripts.
- Transcribe the video: Video transcription involves listening to the video recording and converting the spoken words into a well-formatted, easy-to-read digital document. So the first step in the editing process to get the video footage converted to text. Videos that contain interviews, conversations, presentations, or testimonials feature a lot of spoken discussions. Video transcription service makes the content easier to understand. A good video transcript would include an accurate text version of the content, speaker names, verbatim dialogue, relevant quotes, punctuation, spelling and grammar, and time stamps.
Transcription identifies speakers, makes the content accessible to the hearing impaired, supports viewing in noisy settings, drives SEO and video views, increases user engagement, and more. There are two options to consider when it comes to transcribing videos: doing it yourself or hiring a digital transcription service provider to ease this laborious task.
- Organize the transcripts: It’s important to be able to access, search, and edit your audio transcripts easily. After you receive the completed transcripts from your transcription company, make sure they are organized on your hard drive or your cloud storage platform.
- Find the relevant content: When editing video content, you need to quickly find what is necessary for the narrative. Using transcripts in the video editing process eases this process. Instead of digging through the footage and finding the best quotes, you just need to refer to the transcript. A searchable interactive transcript is time-synchronized and highlights the words as they are being spoken in a video. You can quickly read and use the find function to search the transcript with key terms, phrases, names, data, etc., to find the best bites to tell your story. Highlight the best elements.
- Mark timecodes and make a paper edit: Make sure that you note the file name and timecode for each bit of content in your transcript that want to use. This will help you find the exact place where your clip is available. Next, copy and paste the filename, timecode, speaker name, and selected phrases and quotes in a new document. This will make the next step easy: organizing the text in a paper edit.
- Cut the video footage: Once you have the text description of the cuts to be made in the raw footage, you can cutting the video using the editing software. Open your transcript in another window when you are editing your video. You can search the transcript to find what you want for the narration, which will go a long way in improving your editing workflow.
Having a proper editorial workflow process in place helps to avoid setbacks and allows you to produce quality content more effectively. A business transcription company can help you optimize the editorial process with quality written content. Partnering with a professional service provider is important to get accurate transcripts in fast turnaround time.
Remote work is here to stay and as the pandemic eases, many offices have switched to a hybrid mode – a blend of remote and on-site work. It’s only natural that hybrid meetings will become a permanent practice to ensure everyone stays connected. Supported by advanced technology and meeting transcription services, this combination of in-person and remote participants can drive teamwork, cooperation and decision-making in an organization. However, hybrid meetings come with their own unique set of challenges. The success of this meeting model largely depends on ensuring inclusive communication.
Hybrid meetings are not new, and organizations with remote teams have been holding them for many years. But now, far more companies are expected to adopt the hybrid workforce model. According to a McKinsey survey, up to 90% of organizations will implement some combination of remote and on-site work as COVID restrictions ease. So hybrid meetings are here to stay and it’s essential for companies to tackle associated challenges to ensure connection and full participation and make them effective. Let’s take a look at – best practices to make hybrid meetings work.
- Invest in good audio-visual equipment: Investing in the right equipment is the first requirement when it comes to conducting a hybrid meeting. The platform you choose should support your hybrid meeting plans and suit your space. For instance, a large meeting room and a small one will have different tech requirements. If your meeting space is large, have quality microphones set up throughout the room as excellent audio is critical for participants to hear the conversation clearly. Otherwise, they would end up feeling ignored and left out or have to ask the speaker to repeat what was said, which can be very frustrating. While participants need to be able to see the speaker, hearing what’s being said is more important. There are many advanced options and you should examine available technology upgrades that can help make your team’s experience more inclusive and effective. And don’t forget to test your technology in advance.
- Appoint a facilitator: For larger meetings, experts recommend having a facilitator or assistant in the physical meeting space to keep the conversation on track. The facilitator would have to see that the voices of both remote and in-room participants are heard. Importantly, a facilitator would need to ensure that remote participants are in the meeting, engaged and not interrupted or overlooked when they are speaking. The assistant should also be experienced in handling the online meeting platform and hardware in the room. Advanced platforms like Zoom come with features like hand raising, anonymous polling and chat, among others, which make meetings more systematic and more productive. The facilitator can encourage the use of these features to promote equal participation.
- Make sure remote participants have a forceful presence: Give each remote participant a noticeable in-room presence. This can be done by setting up additional monitors on either side of the meeting room showing life-size panes of the remote participants, says a Harvard Business Review article. This can act as a reminder to include them in the conversation. If some people don’t want to be seen, display their photos to remind all participants that they are present.
- Use chat, polls and Q&A: Enabling the chat functionality is a great way to keep virtual participants engaged. Chat allows real-time interactions with the speakers, peer-to-peer comments, learning, sharing of links, and more. In-person participants can be allowed to use a secondary device like their smartphone or laptop to engage in chat so that it won’t be disruptive, says the Institute for Corporate Productivity (i4cp). With the poll feature, speakers can ask pre-planned, uniform questions with single or multiple choice answer options. Q&A sessions are another great way to foster participation. Zoom features Q&A module is structured to allow participants to ask questions. Whatever tools and techniques you adopt, make sure they can maximize interaction between remote and in-room participants.
- Maintain etiquette: Right from the planning stage to ending the session, follow the etiquette for a hybrid meeting.
- Set the agenda, explain the purpose, and invite participants to submit questions/discussion points
- Know who is attending and have participants introduce themselves and turn on the schedule
- Enforce punctuality so that everyone sticks to the schedule
- Outline discussion topics and outcomes to keep people focused
- Ask the facilitator to check in on remote attendees by name to ask if they have something to contribute
- Make sure participants mute themselves when not speaking and use the raise their hand if they wish to speak. Meeting technology is designed to support this.
- Educate remote employees about using headsets, earbuds, etc.
- Be patient if someone’s tech fails
After the meeting, distribute notes. A business transcription company can provide you with accurate audio to text documentation of the session that includes key points, decisions made, and next actions people need to take. Send these out without delay. Invite additional comments for submission by the end of the day so that they can be included in the next steps. Assess any challenges faced and take steps to tackle them before your next hybrid meeting.
With COVID-19, most businesses have experienced some sort of transition. Video conferencing solutions helped them to stay connected with their employees and clients, even during remote working and social distancing. Organizations that deal with large volume video interviews, meetings, conferences and presentations can consider the support of an experienced company providing reliable video transcription services. Transcribing videos makes the content easily accessible for viewers as well as search engines.
According to a report from Markets and Markets, the global video conferencing market size is predicted to grow from USD 9.2 billion in 2021 to USD 22.5 billion by 2026. The market is expected to achieve a Compound Annual Growth Rate (CAGR) of 19.7% during the forecast period 2021-2026. The increasing need for virtual meeting rooms and the need to involve employees in determining strategic goals have prompted companies to spend on video conferencing solutions.
Key factors that are expected to offer growth opportunities for the market during the forecast period are –
- transition towards remote working due to the COVID-19 pandemic
- the adoption of cloud-based video conferencing solutions and services by enterprises, and
- the growing demand for real-time and remote access video services
However, enterprises face major concerns regarding the security and privacy of the video content shared across various platforms. To prevent information leakage and data breaches, organizations must be aware about copyright and Digital Rights Management (DRM) and restructure their strategies in employing video conferencing offerings before deploying any solutions. Internet bandwidth and technical glitch issues such as noise during video or low-quality video can create challenges during video conferences, which cause disturbances and limit employee productivity.
The report highlights that owing to the increasing requirement for video solutions to enhance clinical collaborations, staff training, medical education, and healthcare communication, the healthcare and life science sector is expected to grow at a higher rate during the forecast period. This industry deals with diverse clinical, administrative, and financial content on a daily basis, which requires channelized content insights and accurate clinical information that can be consolidated using video conferencing solutions. Irrespective of location, video conferencing technology enables face-to-face interactions between patients, healthcare teams, and family members and helps with patient monitoring, consulting, and counseling.
The report segments the market by component, vertical, deployment mode, application, and region. The component segment is sub-divided into Solution, Hardware, and Services. The Solutions segment is expected to hold the larger size, as the market vendors enable organizations to centralize, manage, and deliver videos in a secure way. The solution helps manage all the activities, starting from video capture to the final delivery on end-user devices.
Based on Hardware, the market is divided into Hard Codec, Multi point Control Unit, and Peripheral Devices. The Deployment mode segment includes on-premises and cloud segment.
By Application, the market includes Marketing and client engagement, Training and Development, and Corporate Communications. Corporate Communications is expected to hold a larger market size, as the market assists organizations in functions such as corporate branding, crisis communications, corporate and organizational identity, corporate reputation, internal/employee communications, issues management, corporate responsibility, investor relations, public relations, media relations, and company/spokesperson profiling.
Regions covered in the report are North America, Europe, APAC, Middle East and Latin America. APAC is estimated to hold the largest market share in 2021, as the infrastructural growth in this region (especially Japan, South Korea, Australia, Singapore, China, and India), and the increasing deployment of 5G networks present huge opportunities for the video conferencing market. The high CAGR of APAC in the market can be attributed to the increase in investments in new technologies across industries in the region. The presence of key vendors such as Microsoft, Zoom and Cisco that accelerate development is one among the main factors for market growth in the Asia Pacific.
Key market players mentioned in the report are – Microsoft Corporation (Microsoft), Zoom Video Communications, Inc. (Zoom), Cisco Systems, Inc. (Cisco), Adobe Systems Incorporated (Adobe), Huawei Technologies Co. Ltd (Huawei), Avaya, Inc. (Avaya), Amazon Web Services, Inc. (AWS), Google, LLC (Google), Plantronics, Inc. (Poly), LogMeIn, Inc. (LogMeIn), Enghouse Systems Limited (Enghouse Systems), Pexip, AS (Pexip), Qumu Corporation (Qumu), Sonic Foundry Inc. (Sonic Foundry), Lifesize, Inc. (Lifesize), Kaltura Inc. (Kaltura), BlueJeans Network (BlueJeans Network), Kollective Technology, Inc. (Kollective), StarLeaf Inc. (StarLeaf), HighFive Inc. (HighFive), Logitech International SA (Logitech), Barco NV (Barco), Fuze Inc. (Fuze), Haivision Inc. (Haivision), and Premium Global Services Inc. (PGi). Agreements, collaborations and partnerships are expected to be key growth strategies adopted by market players during the forecast period.
An experienced online transcription company can support organizations with accurate and timely documentation of video or audio recordings. They can convert these files into readable digital copies such as Word or PDF.
In these times of social distancing, businesses are finding innovative ways to streamline their operations and achieve growth. Remote options are now available to conduct meetings, interviews, conferences etc. Video conferencing platforms supported by business transcription services are allowing institutions and organizations to communicate and collaborate to get work done as people stay safe. It’s important to ensure that the virtual meetings conducted on such platforms are accessible to all people, regardless of disabilities.
Check out the infographic below
When the COVID-19 pandemic broke out, offices quickly slipped into remote mode with employees logging in from their homes. Video meetings supported by conference call transcription services became the norm, allowing team meetings and other activities to proceed smoothly without losing effectiveness. Companies learnt that while routine tasks that involve coordination and collaboration can be done virtually, face-to-face meetings continue to be important for problem solving, building rapport with clients, developing a strong culture, and connecting with people on a deeper level. Now, with offices opening up, people are asking if the future of work is a hybrid environment.
The COVID-19 pandemic has created a permanent change in the way we work. Experts say that flexible work or a hybrid work culture or is here to stay. A CNBC survey found that about 50 percent of US companies are considering pursuing the hybrid work model. This has prompted discussions about technology, collaboration and productivity.
The hybrid work model is one that allows employees to combine working in the physical office with working remotely. Companies across the world have come up with different variants of this model based on what will benefit both employers and employees so that they get the best of both worlds. An April 2021 survey of remote workers by Zoom found that 65% of respondents preferred the remote work model and only 15% said they wanted to work from home all the time.
Different Types of Remote and Hybrid Work Models
Here are 5 emerging hybrid and remote work models:
- Office centric: In office-centric hybrid companies, employees have to come to the office most of the time, though they can choose to work from another location on one or two days each week.
- Fully flexible hybrid: In this model, employees can choose when they want to work come to the office and when they want to work from another location.
- Remote-friendly hybrid: Here there are restrictions on which employees can work remotely. Most may be required to come to the office all the time, while others may be allowed to work remotely full-time.
- Hybrid remote-office: Employees can choose from various options which usually include a remote option, a flexible work option, and an in-office option.
- Virtual-first: This arrangement usually involves most employees working remotely either from their homes or other settings.
Top companies that have opted for hybrid work include Ford, Microsoft, Citigroup, Spotify, Amazon, Okta, Allen & Overy, Apple, and American Express. Ford has adopted a flexible hybrid work model. Citigroup has implemented a 50% division between remote/hybrid and in office. Amazon is looking at an office centric model and is laying a standard of a minimum of three days a week in the office.
Key Considerations for a Successful Hybrid Workplace
Companies need to build a strong hybrid work culture that enables employees to adapt to this new way of working. Here are some important considerations for the success of a hybrid workplace:
- Type and mix of team tasks: The success of the remote work model depends on how tasks are segregated between the virtual and physical setting. According to an MIT Sloan Management Review article referencing the Future of Work survey, tasks that can continue to be done virtually include reporting, performing administrative tasks, making simple decisions, sharing information, drafting documents, and performing financial analyses. These activities don’t require much integration. On the other hand, essential tasks that require team members to combine their knowledge, achieve breakthrough innovation, discuss and solve difficult issues in a safe space, and build culture can be more done effectively only in person.
- New leadership skills: Managing the new hybrid work environment requires distinctive leadership skills. In fact, companies need leaders who can successfully operate in both modes – the virtual coordination mode and the face-to-face collaboration mode (sloanreview.mit.edu/). By establishing goals, tracking progress, sharing information, and maintaining connections, team leaders will need to effectively manage their remote workforce so that employees stay focused and productive. Open communication can reduce the need for micromanagement. While operating in the face-to-face collaboration mode, leaders will need to promote deep learning, innovation, acculturation, and dedication. They need to implement strategies to boost collaboration while ensuring that their actions are in the best interests of their employees and the organization.
- Visibility and inclusivity: A hybrid work culture will be successful only if remote work is ensured visibility. When working from home, people should be given the opportunity to share their work experiences and concerns. Using tracking software is a good option to monitor and provide visibility for key pointers like schedules, overtime work, hours worked, etc. Likewise, an inclusive work culture is essential to succeed in a hybrid workplace. This is important to create a sense of belonging in an environment where people may not be physically working with and meeting each other all the time. Having company get-togethers to establish bonding is a good idea in the hybrid scenario.
- Transparency and trust: In a hybrid model, building transparency and trust matters a lot in order to maintain a seamless workflow and productivity. There must be clear and transparent policies for every employee. It’s important to build transparency clarity and consistency in any communication about work updates. Negotiating working hours should be done in a way that it does not affect the benefit of hybrid working. Virtual teams can also socialize via Zoom meetings to get to know each other better. Building trust within the team can overcome many unnecessary hassles and difficulties.
- The right tools and communication channels: Well-established processes and communication with the right technology are critical for the success of hybrid work. Effective video conferencing processes supported by efficient audio transcription are indispensable. Tools that allow for asynchronous collaboration are also being widely implemented. However, a Harvard Business Review article points out that hybrid work is much more than just online meetings and recommends that organizations should have technology that is adaptable and flexible for any role, working style, collaboration method, device, and geographic location.
As the hybrid model evolves, there will be greater clarity on the factors essential for its success. As a business transcription company, we are committed to ensuring quick, accurate and secure transcription of meetings, conferences, workshops, presentations to support hybrid and remote work policies.