Video presentations are widely used for meetings, presentations, pitches, and other virtual events, and generate much more interest than other content types. A video presentation uses interesting graphic images, concise text, and appropriate narration to deliver a message about a product, service or idea. Video presentations can be shared online on YouTube and social media platforms. Getting the audio converted into text with the help of a video transcription service provider and posting it along with the visual can drive greater engagement with the content and ensure that it sticks with the audience.
Video is accessible anywhere, anytime and makes it easier to present information more effectively and convincingly. This popular format of multimedia content is used by business organizations, government agencies, educators and other individuals to communicate and collaborate with their audience. Top use cases in business include marketing, recruiting, project management, negotiations, B2B communication, and interactions with customers. Video is also a powerful e-learning tool, and in 2020-2021, the adoption of this medium saw a surge during the coronavirus outbreak. Regardless of your niche and goals, designing and delivering effective video presentations is the key to success with this content format.
Steps to Design a Video Presentation
Video presentations combine graphics, images, text, and narration. To put this all together and get your message across effectively, have a clear idea about what the presentation is for, who your audience is, what you want to convey, and what actions you want your audience to take.
Planning, Organizing and Writing the Presentation
- Set a goal: Think about what you want to say and how you want the audience to feel. Have a clear idea about the purpose of the presentation. Is your goal to distribute information, carry branding, teach, inspire or motivate? Tell a story to help retention of information.
- Draft your message: As video presentations involve narration, they need a script. Write down what you want to communicate – key ideas, data, and other information. Making lists and notes can help you better understand what you want to convey and how to present things. This will also ensure that all the vital information has been included. With notes, you can also look down and quickly reference important points as you speak.
- Create an outline: Prepare a storyboard or outline of your slides by organizing the content into sections. Three main sections to consider are: an introduction, a main section targeting the purpose of the presentation, and a conclusion. Organize the content in the sections so that the ideas flow smoothly from one slide to the next.
- Define the format and graphics: Determine the imagery and visual assets for your video presentation. Make sure to choose visuals that will resonate with your audience.
- Design the visuals: Animations and motion graphics can make video presentations impactful and fun to watch. Today’s presentation software comes with excellent tools to create animations and graphics such as animated icons, characters, gestures, and illustrations, shapes and lines, special effects, and more. Appropriate and well-placed animations can make presentations more dynamic and promote retention of information. However, stay balanced and use them only if they add value.
Use quality software to record your video presentation. With ready-to-use templates, advanced software makes it easy to record video presentations high clarity.
- Record only your screen or screen and webcam along with narration
- Add camera filters, name tags, virtual backgrounds and customize your video to suit your needs
- Use high quality images
- Improve data visualization with charts, tables and graphs
- Add screen notations to highlight important details on the screen
- Use the built-in editor to trim, crop, cut, add scenes, etc., and give your video a professional touch
Using the built-in transitions and animations effectively can improve the quality of your presentation.
Delivering the Video Presentation
In video presentations, do all you can to improve your delivery.
- When the first draft of your script is ready, read it out aloud and record yourself.
- Give yourself time to practice; focus on talking to your audience and keeping good eye contact; avoid looking at your notes too many times.
- Keep your audience engaged and focused on what really matters.
- Make sure you speak clearly and with authority, confidence and enthusiasm.
- Use hand gestures effectively and make sure they correlate to the tone of your message.
- Speak slowly and vary your pitch so that your audience can understand you easily, but avoid speaking too slowly or in a monotone voice. Use pauses effectively.
- Use your hands to add dimension to your presentation. Use the right gestures to convey your content and tone of your message.
If you are using projected visuals, stand to one side of the screen. It’s important to face your audience at all times and glance at the screen only for cues from the slides.
An online transcription company can provide you with a quality text record of your presentation audio, which will improve accessibility to the content. After creating your video presentation, you can copy and share your video link with just anyone.