Most successful businesses including law firms are using podcasts to connect with their audience. Most legal clients find it easier to listen to information rather than read it, which is fueling the demand for podcasts and videos. Supported by podcast transcription services, speaking about specific topics can help lawyers communicate with their audience, reach new clients, increase brand awareness, and boost conversions.
Podcasting is not expensive or complex and the sessions can be conducted using a microphone and headset and recorded on a computer, or by dialing in on a telephone. Podcast transcription will ensure that your content is available to people with hearing impairments.
Make sure to plan your podcast content to include keywords that are ranking well. This will help your law firm gain a competitive edge. Popular podcast sites that allow lawyers to set up a podcasts include Buzzsprout, Podcatchers, Anchor, WordPress and Libsyn.
Check out the infographic below