With 75.9 million podcast listeners in the U.S. alone, podcasting has emerged as one of the largest markets in the audio sector. Podcasting platforms offer an ideal way to meet with consumers and provide the specific type of content they are looking for. Podcasters can improve the accessibility to the content with professional podcast transcription services. Providing transcripts along with the podcast will allow search engines to easily index the content and can extend your reach. Podcast transcripts can also be repurposed into blogs, newsletters and other marketing material. Grandview Research predicts the global podcasting market size will expand at a compound annual growth rate (CAGR) of 31.1% from 2021 to 2028, and reach USD 94.88 billion.
Why are Podcasts Growing in Popularity?
Check out the infographic below to learn why podcasting has become so popular.