Videos are engaging and easy to understand. Many marketers are now using videos as a good marketing tool. As per an article published in Zubtitle, some researches state that video streaming and downloads will account for 82% of global internet traffic by 2022. Although videos are more engaging, videos without closed captions means you are losing a lot of potential target audience. You can reach out to a digital transcription service that can help add video captions to the videos so that more people can enjoy the video content.
Reasons why you Should Add Captions to Video
- To make the Content more Engaging: People are always on the go and it may be difficult to watch the video with the speakers on. 83 per cent of media consumers in the US watch video with the sound turned off and 80 per cent of people are also more likely to watch an entire video when captions are available. So, adding captions to the videos helps the audience to read and enjoy the content. It allows people to read the content and watch the video even when they are in a public place.
- Better Accessibility to the Content: According to WHO, 5 percent of the total population have significant hearing loss, which is approximately 460 million. People with hearing disabilities are not able to enjoy a video fully. But adding captions to the video helps people with hearing disability enjoy the video just as everyone else. So, captions help support your audiences that are hearing-impaired to follow your content. And the more accurate and detailed the captions are, the better.
- Boost Audience Attention: Adding captions to the video helps to capture the attention of the audience and this increases the viewing time of the video. With captions it is easier to get your message across and it also makes the video content perform better on search engines. Adding captions is also useful for students to better understand the concept. According to a study by the University of South Florida, 99 per cent of students reported that captions were helpful in learning about a topic. Captions help to improve reading skills. This is also useful for non-English speakers.
- Better SEO and Content: Adding captions to the videos or video transcription enables a video to be found by search engines, including Google, through search engine optimization. Search engine bots cannot hear or watch the content, they crawl through written content to find out what the content is all about. So, adding transcripts helps the search engines find your content and rank it higher. In this way you can reach out to more number of people. Once the transcript is ready, you can even repurpose the content into blogs or articles to reach out to your target audience.
Providers of transcription services transcribe videos professionally. Transcription software is also available online that makes transcription easier. To make the transcription process easy and quick, Google has introduced a new feature.
Google’s New Live Captions Feature
Google first showcased its amazing Live Caption accessibility feature at Google in 2019. The feature was first rolled out to the Pixel phones with Android 10 update and subsequently arrived on many non-Pixel phones, including the Galaxy S20 series, OnePlus 8 series, OnePlus Nord, and more.
The new feature provides real-time captions for audio playing on your device. It works with videos, podcasts, and even phone calls. This is useful for everyone, especially people with hearing disability. With this new feature they can quickly transcribe any calls, videos, podcasts, etc. Google has been working on bringing it to the Chrome browser on the desktop for some time and now it’s finally available for users on the stable Chrome 89. Captions appear in a small pop-up window at the bottom of a video, and you can expand the window to fit more text. The best part is that the feature works even if the audio is completely turned off. At present, it only detects and transcribes English-language audio, but Google is now working to support more languages which will be added over time.
Although such real-time transcription is easier and quick, it is important to remember that machine made transcription is always prone to errors. To ensure accuracy of the transcription, is it best to hire a online transcription company, that has skilled and experienced transcriptionists to convert any audio or video into accurate transcripts.