How and Why Social Media Videos Should Be Transcribed

by | Published on Jul 19, 2022 | Media Transcription

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Social Media Videos
Businesses of all sizes have recognized the importance of incorporating video in their marketing strategy to reach their audience. Social media has transformed the way we communicate and is one of the best ways to share video for digital marketing to make a connection with your video transcription service existing and potential customers. Working with a video transcription service provider to transcribe your social media videos can improve the user experience and take your digital marketing campaign to the next level.

How Video Helps Social Media Marketing

There are many reasons why videos are a key element in a social media marketing strategy:

  • As video presents things visually and with sound, it is a form of content that is easy to engage with.
  • Video allows you to grab viewers’ attention in the first few seconds.
  • People spend a lot of time on social media platforms and video is an ideal option to reach out to these users.
  • Businesses can create and curate videos to market their goods or services to their target audience.
  • Videos help increase credibility, establish authority, and build solid relationships with your audience.
  • Informative, persuasive and entertaining videos can convert leads into loyal customers.
  • Creating optimized videos that resonate with social media users can boost your SEO campaign.

Sharing different types of videos on popular social media platforms like Facebook, Instagram TikTok Twitter LinkedIn, and YouTube is a great way to promote your business. Take a look at these social media video marketing statistics from Sprout Social:

  • 93% of the social media marketers who use video consider it a vital aspect of their strategies.
  • 54% of marketers say that video is the best content type to achieve your social media marketing goals.
  • 93% of companies captured customers through social media videos.
  • About 50% of social media users prefer video over other content formats.
  • 85% of social media users want more videos from brands.
  • Video content is shared twice as much as other types of content.
  • 58% of viewers will watch a business video entirely if it’s less than 60 seconds long.

These statistics show that if you want to create an impactful presence on social media you need to utilize and make the most of video.

Why Transcribe Social Media Videos?

Media transcription can help you make the most of your social media videos. Transcripts can boost your digital marketing efforts by creating an impactful user experience in many ways:

  • With transcripts, subtitles or captions, your audience can enjoy a video no matter where they are – on a train or bus, in a busy restaurant or in a designated quiet zone.
  • Transcripts and subtitles help people better understand the video content.
  • Search engines like Google cannot crawl through your audio and video files directly, but can crawl your transcript.
  • Transcripts make the social media video content accessible to people with hearing issues, which will expand your audience.
  • By creating different versions of the transcripts, you can personalize the content to cater to audiences in different geographical locations or translate the show to different languages.
  • Including target keywords in the transcripts will boost SEO and make your content visible to your target audience.
  • Transcripts can be repurposed for marketing purposes.

How Transcribe Social Media Videos

There are three ways to transcribe social media videos:
Manual transcription: Professional human transcriptionists convert the audio to text. Experts can deliver high quality, accurate documentation. Manual transcription is ideal for legal, media, marketing, education, and research projects. Human transcriptionists can handle different accents and audio challenges like background noises, distinguish between homophones, and identify multiple speakers. With a manual transcription service, you can have timestamps inserted, which is important for including subtitles in the video content.

Automated transcription: The biggest advantage of automated voice recognition software is speed. There are many tools and program to choose from. For instance, YouTube uses Artificial Intelligence (AI) technology to provide videos quickly. Many tools come offer seamless collaboration – you can keep your transcripts in the application’s secure cloud platform and easily share your transcripts with your team. However, accuracy may suffer with automated transcription and you would need to edit the content. AI also has problems handling noisy audio, homophones, and speaker accents.

Professional transcription services: Outsourcing your social media video transcription to professionals is the best option when you need to transcribe at scale. All to need to do is to upload your videos to their secure platform and expert transcriptionists will transcribe them for you accurately and in quick turnaround time. They can meet all your requirements such as formatting, audience specific requirements, and so on. Even if you use automated transcription, experts can edit and proofread your drafts to ensure high-quality transcripts.

Today, videos are one of the best ways to boost customer engagement on different social media profiles, increase prospects and leads, and build trust in your business. Interacting with your customers on social media will help you come up with solutions to address their needs. Partnering with an experienced video transcription service provider can enhance the visibility of content, allow users to find and navigate and share your digital media content easily, which will work wonders for your digital marketing campaign.

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