Podcasting is a great marketing tool for businesses to connect with new audiences. It increases accessibility to the content for people with hearing impairment and non-English speakers, allowing them to enjoy podcasts just like any other listener. To reach a wider audience, it is important to optimize your podcast transcription for SEO. Podcast transcription helps boost SEO and increase your reach on search engines.
Unlike photos and videos, search engines don’t listen to audio content. A transcript can make your podcast more visible on organic search. Once a podcast is transcribed, it can also be repurposed to create other content such as blogs, social media posts, and infographics. So, transcribing a podcast makes the podcast even more engaging and interesting.
Transcription of a podcast provides a great option to share your content with people who might not be interested in listening to an audio file but are still interested in what you have to say. By transcribing and optimizing your podcasts with the help of a digital transcription agency, you can reach out to a wider audience and engage with them.
Check out the infographic below
