Why Small Businesses Should Focus on Podcasts

by | Last updated on Mar 19, 2024 | Published on Dec 14, 2018 | Podcast Transcription

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Small Businesses should focus on Podcasts

According to Statista, a 2023 survey on podcast consumption revealed that 42 percent of U.S. adults had listened to a podcast within the last month, and that this figure has more than tripled over the past decade. It is predicted that the number of monthly listeners will reach 164 million in 2024, growing at a CAGR of 17 percent during 2019 and 2023. Podcasts have emerged as a valuable tool that supports small business marketing and development. Podcast transcription services offer a way to repurpose a podcast into blogs, social media posts, newsletters, and more, allowing you to get in front of your audience in multiple ways.

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The growing popularity of podcasts proves that visuals are not the only way to entertain people and hold their interest. Businesses are using podcasts to grow their brand, engage with their customers, and generate leads and sales. Listeners can subscribe to specific podcasts of their interest, download them and listen to them at a convenient time. The increased use of mobile phones has spurred the growth of podcasting. When compared to television, podcasts are distinctive as they describe the topic thoroughly and facilitate deeper analysis. Podcasts are an easily consumable content format that does not require a person’s undivided attention like text or video-based content. Compared to videos, podcasts don’t involve variables such as lighting, background, sound and so on that could go wrong if not handled carefully.

Why Small Businesses should Leverage Podcasting

Why Should Small Businesses use Podcasts

Here are reasons why small businesses should consider using podcasts:

Easy to create

Podcasts are easy to create. All you need are a good quality microphone and headphones. Podcast editing software is free and user-friendly. Once it is ready, you can upload your podcast on your website or send it by e-mail. Consider promoting your podcast on diverse distribution channels


Podcasts offer a high level of convenience. One of the main reasons is their on-demand nature, allowing people to access and listen to them anytime, anywhere. Unlike live radio or webinars, listeners can fit podcasts into their schedule – during their commute, while exercising, or doing household chores. They are easily downloadable or streamable on various devices like smartphones, tablets, or computers, giving your audience the freedom to engage with the content whenever and wherever it is most convenient for them. Podcasts offer people with busy schedules flexibility, accessibility, and the freedom to consume content at their own pace and on their own terms.

Share expertise and boost authority

Podcasts allow you to share your expertise and build your own authority. By hosting and producing your own podcast, you can establish yourself as a thought leader and industry expert. Through engaging and informative episodes, you can showcase your knowledge, experience, and unique perspectives on relevant topics within your field. By consistently delivering valuable content to your audience, your podcast will help you build trust and credibility with your listeners.

Attract new customers and retain existing ones

Podcasts provide an opportunity for you to connect with your target audience on a deeper level, fostering a sense of community and loyalty. As you share your expertise through this accessible and convenient medium, you can attract new customers, retain existing ones, and ultimately enhance your brand reputation and authority in the industry. As your reputation grows through podcasting, so does your ability to attract and retain customers who value your expertise, leading to long-term success for your business.

Build brand awareness

Harnessing the power of podcasts, you can effectively create brand awareness among your target audience. By producing engaging and informative podcast episodes, you can reach a wide range of listeners and establish a strong presence in the market. For instance, consider a startup in the fitness industry that specializes in at-home workouts. By hosting a podcast focused on health and wellness, the company can share valuable tips, expert interviews, and motivational stories related to fitness. By posting podcast episodes consistently, they can position themselves as a go-to resource for fitness enthusiasts, attracting a dedicated audience and building brand awareness.

Monetization opportunity

Podcasting offers various ways for monetization, allowing you to generate revenue from your shows. One way to do this is through advertising and sponsorships. Advertisers are willing to pay for exposure to a targeted demographic. If your business podcast has a decent size audience, you can collaborate with relevant brands or advertisers to feature sponsored content or run advertisements during their episodes.

Another way to monetize podcasts is through listener support. There are platforms that allow podcasters to offer exclusive content or perks to their loyal listeners in exchange for a monthly subscription fee. You can get a steady income from this direct support from listeners.

You can also promote or sell your products on your podcasts. If you believe your customers will benefit from a particular product or service, share it on your podcast and provide a call to action on how they can take advantage of the product/service.

Role of Podcast Transcription Services

Podcast hosting is affordable way build your brand, reach new audiences and retain your existing audience. An audio transcription company can help you repurpose your podcasts, increase their online visibility, and extend the lifespan of the content. Repurposing your podcast content is also a valuable strategy that allows you to maximize its reach and the impact of your podcast episodes. By transforming episodes into blog posts, articles, or social media snippets, you can cater to different audience preferences and expand content distribution channels. For example, a health and wellness company can convert the transcriptions into blog posts and publish them on their website, allowing readers to access the valuable information discussed in the podcast. Additionally, the company can create social media snippets and quote graphics using key insights from the podcast episodes. These snippets are shared on their social media platforms, engaging their followers and driving traffic back to the podcast.

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Benefits of Repurposing Podcast Content

Benefits of Repurposing Podcast Content

Podcasting provides brands with a distinctive avenue to connect with their audience, broaden their reach, and enhance their marketing strategy. Repurposing podcast content into different formats allows you to reinforce key messages and establish your expertise across multiple channels. When transcribed with the support of a professional audio transcription company, podcast transcription can generate traffic and bolster your SEO