Creating Multipurpose Content from Video – Creative Tips

by | Published on Apr 25, 2017 | Media Transcription

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Content from Video – Creative TipsVideo has become a key component of online marketing. To make videos work for you, you need to maximize the value of the content. While an expert video transcription service provider can provide quality transcripts to support your videos, creating high quality content that can serve multiple purposes is necessary. In today’s competitive scenario, video production involves creating content in various formats – from short videos to clippings that can be modified for social media posts, podcasts, mobile devices, and other mediums.

Here are some useful tips to create multipurpose content for video:

  • Understand client requirements and goals: To plan your video project, you need to understand your clients’ goals. If content is required for multiple platforms, you need to work with them to determine the best format for conveying their message. If they need photo and audio content in addition to video, you need to make sure that you are equipped to capture content for different purposes at each stage of production. For instance, still images can be combined into a slideshow. It may be possible to create content for Instagram from the footage and use quotes from the video to produce photos and video memes.
  • Proper planning: Vision and creativity is necessary to produce a good video, but planning your video project is critical to its success. Video producers are under immense pressure to deliver more with the available resources. Good project planning is necessary to optimize resource use, maintain the predefined schedule, and create high quality video content that can serve multiple purposes. It would be a good idea to put down the scope of the project in writing.
  • Have the right equipment: Once you determine the client’s content requirements, equip yourself to meet them. The camera should be able to meet the technical requirements of the client. Make sure that you have the camera is equipped with lenses, lighting and support equipment and related accessories to capture the necessary content. If your client needs content for social media and web, you would need to use a camera that can capture such content. Having different types of cameras capture footage is a good idea if you want to repurpose the content in various formats.
  • Stay sharp to take advantage of additional opportunities: While you’re on set, make the most of every opportunity to capture content. It takes a great deal of time and resources to bring people together at the right location. Lost opportunities could be lost forever. So stay sharp to get the right shots at multiple angles as you may not get the opportunity to do so again.

These tips can help you make the most of your video production schedule and ensure that you have content that can be used for multiple purposes. However, managing the post-production stage well is necessary to ensure that content is conveyed to the client’s target audience.

Post-production is where everything – audio and video – comes together. The data you have captured needs to be organized, edited, and backed up. You need to ensure that only the best footage is used. Media transcription enhances video content for search engine optimization. An experienced media transcription company can deliver the content correctly in the format you want and time stamp the transcripts to synchronize the text with specific scenes in the video.

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