Launching a Podcast – Eight Tips to Help You Succeed

PodcastPodcasts are a popular marketing tool for businesses. They allow people to gain information about something they are interested in by listening to knowledgeable, experienced people. Podcast transcription services play a key role in helping businesses use this digital audio recording to build authority and reach out to a wide range of audiences. Here are ten tips to help you launch a successful podcast.

  • Set a clear goal: From logistics to production, a podcast involves a lot of work. Set a clear goal and work towards producing valuable and entertaining content. For that, you need to know your audience and customize your content to attract them. Start strong to get listeners interested in the first few seconds.
  • Choose a question and answer format: Income School suggests getting a bank of questions. The Question and Answer format is popular as it can provide the audience with the solution to a problem they may be facing. There are websites where you can buy voice over gigs. Then send people a list of questions that you want them to ask on the podcast. They will send you a recording of the questions. Get as much background information on the problem as possible and try to provide more than one solution to make the session useful for a varied audience. Onward Creatives, a site which helps people develop their creative potential and develop a better work/life balance, has a question and answer podcast which helps viewers get solutions to a wide range of questions.
  • Have a co-host: Getting a co-host is a good idea to pep things up. Moreover, going solo can be tedious. Having a co-host will build engagement with your audience and allow them to benefit from interesting conversation, better information and multiple perspectives. For instance, consider The JoddyMaberry Show. Joddy strongly believes that a cohost adds value to the podcast. The podcasts he has hosted for other people include Creating Disney Magic with Lee Cockerell, Catalyst Sale with Mike Simmons and Mike Conner, and Great Escape Radio with Lori Allen.
  • Find good guest speakers: Take “How to Start a Startup”. Y Combinator president Sam Altman conducted a one-semester crash course at Stanford University on how to start a startup. He brought in 29 other Y Combinator alumni as guest speakers and out together 20 lectures on running a startup from launch to later-stage matters.
  • Podcast

  • Don’t overdo scripting: Having a story structure will help everyone, but don’t overdo it. Create a general outline and let the conversation flow naturally between you and your co-host. The simple outline will help you stay on track while providing space for unscripted conversation.
  • Podcast more often: Business podcasts that offer tips on various subjects in the field need to be more frequent depending on the duration Forbes reports that after launching the Limitless Business Podcast, the hosts doubled their frequency to twice a week. They posted a short, 3-4 minute nugget at 6 a.m. daily, and almost immediately reached an average of 700 downloads a day. However, take care not to flood your audience with more podcasts than they will have time to listen to. Having a publishing schedule is important.
  • Choose the right length: The length should depend entirely on the content and your audience. If you have valuable, relevant content covering nearly an hour, there’s no need to chop it down. On the other hand, if you can cover everything you need to say in ten minutes, there’s no need to stretch out the length of your podcast.
  • Have segments: Income School suggest that having segments is a great strategy to resolve rambling. Including segments such as listener questions, recommended products or resources, interviews of industry experts, book reviews, listener feedback on past shows, and news will ensure more valuable content. Well-known podcaster George Hrab produces 15 different types of segments and then uses them to assemble his podcast.
  • Provide instructions on how to subscribe: You need to give people clear instructions on how to subscribe at the end of the show.

Well-crafted podcasts can give you a competitive edge. Podcast transcription converts the audio into text and will make it accessible to your potential audience via search engines.

About Julie Clements

Julie Clements

Joined the MOS team in March of 2008. Julie Clements has background in the healthcare staffing arena; as well as 6 years as Director of Sales and Marketing at a 4 star resort. Julie was instrumental in the creation of the medical record review division (and new web site); and has especially grown this division along with data conversion of all kinds.