How Transcription Can Improve Editorial Workflow

How Transcription Can Improve Editorial Workflow

Transcription

Creating and publishing great content is an essential element in digital marketing. This requires superior writing skills and a proper content marketing strategy with a planned and effective workflow. Many businesses also rely on digital transcription agencies to transcribe audio and video content to improve their content marketing and SEO efforts.

Editorial Workflow in Content Development and Distribution

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action (Content Marketing Institute). Content work flows help eliminate the common problems associated with producing content and ensure that it is produced and delivered on time. The editorial workflow process is a critical element when it comes to producing high quality digital content. Transcription can improve the editing workflow.

The content marketing team is responsible for developing relevant, high-quality content from specific ideas and meeting delivery deadlines. The editorial workflow comprises the steps followed to create content and includes everything from strategy and ideation to publication and distribution.

The editorial workflow simplifies the content development process by:

  • defining all the tasks
  • managing content ideas
  • identifying the path of every piece of content created
  • identifying the person/team managing each of those steps
  • defining the timing for completion of tasks
  • notifying stakeholders in the appropriate order
  • evaluating the overall progress of your content

A well-organized editorial workflow process is transparent, efficient, saves time and resources, and drives the company’s content marketing strategy forward.

Role of Transcription in Editorial Workflow

Editing is an important aspect of the post-production process and involves various steps. According to Cine D, following these strategies can ease the process:

  • shoot for the edit
  • make sure you have enough material
  • watch all the clips and arrange them in order
  • filter unwanted footage using the editing tool
  • transcode the clips
  • build the timeline relevant to the story
  • create continuity and flow in the video
  • edit the end of the video

Transcripts can play a key role in improving the complex editorial workflow process. Let’s see how you can edit videos using transcripts.

  • Transcribe the video: Video transcription involves listening to the video recording and converting the spoken words into a well-formatted, easy-to-read digital document. So the first step in the editing process to get the video footage converted to text. Videos that contain interviews, conversations, presentations, or testimonials feature a lot of spoken discussions. Video transcription service makes the content easier to understand. A good video transcript would include an accurate text version of the content, speaker names, verbatim dialogue, relevant quotes, punctuation, spelling and grammar, and time stamps.

    Transcription identifies speakers, makes the content accessible to the hearing impaired, supports viewing in noisy settings, drives SEO and video views, increases user engagement, and more. There are two options to consider when it comes to transcribing videos: doing it yourself or hiring a digital transcription service provider to ease this laborious task.
  • Organize the transcripts: It’s important to be able to access, search, and edit your audio transcripts easily. After you receive the completed transcripts from your transcription company, make sure they are organized on your hard drive or your cloud storage platform.
  • Find the relevant content: When editing video content, you need to quickly find what is necessary for the narrative. Using transcripts in the video editing process eases this process. Instead of digging through the footage and finding the best quotes, you just need to refer to the transcript. A searchable interactive transcript is time-synchronized and highlights the words as they are being spoken in a video. You can quickly read and use the find function to search the transcript with key terms, phrases, names, data, etc., to find the best bites to tell your story. Highlight the best elements.
  • Mark timecodes and make a paper edit: Make sure that you note the file name and timecode for each bit of content in your transcript that want to use. This will help you find the exact place where your clip is available. Next, copy and paste the filename, timecode, speaker name, and selected phrases and quotes in a new document. This will make the next step easy: organizing the text in a paper edit.
  • Cut the video footage: Once you have the text description of the cuts to be made in the raw footage, you can cutting the video using the editing software. Open your transcript in another window when you are editing your video. You can search the transcript to find what you want for the narration, which will go a long way in improving your editing workflow.

Having a proper editorial workflow process in place helps to avoid setbacks and allows you to produce quality content more effectively. A business transcription company can help you optimize the editorial process with quality written content. Partnering with a professional service provider is important to get accurate transcripts in fast turnaround time.

Standardize Your Employee Training With Digital Transcription Agencies

Standardize Your Employee Training With Digital Transcription Agencies

Digital Transcription

The nature of work seems to have changed forever over the past two years and companies of all sizes are now adapting to hybrid home and office working. Advanced video conferencing technology along with the services provided by digital transcription agencies allow meetings and conferences to proceed smoothly and keep teams on the same page. Having a flexible, well-trained workforce is key to keep pace with potential future changes and challenges and digital transcription support can help standardize employee training programs.

Importance of Employee Training

With new technologies and competition on the rise, training is crucial for employees to function at their full potential. With many working from home, organizations are looking to training them to perform their jobs well. According to a 2020 survey from the Society for Human Resource Management (SHRM), the knowledge and service industries are giving employees more training on new technology and equipment.

There are many reasons why employee training is important:

  • Untrained workers tend to make mistakes which costs time and money to correct.
  • Proper training reduces risk of mistakes and inefficiencies and can protect your company’s reputation with clients.
  • Providing mindfulness and resilience training can reduce stress and anxiety and help employees handle the recent changes in work-life balance
  • Upskilling your employees builds confidence in them and creates a better working environment.
  • Training can create a team of motivated, engaged and skilled employees.

“Despite these unpredictable times, many employers are maintaining their upskilling and reskilling initiatives, which is critical to maximizing talent and bridging the skills gap,” said Trent Burner, vice president of SHRM Research (www.shrm.com).

Types of Digital Employee Training Programs

Digital employee training programs are important given the trend towards a hybrid work culture. Talentlyft identifies five ways to implement online training sessions for staff:

  • Augmented Reality enables hands-on learning in a structured, interactive way and helps employees practice tasks without risk of injury or endangerment.
  • Shart-term learning programs or microlearning are ideal for employees who have very busy schedules and cannot focus time on training every day. Learning activities conveyed via videos and podcasts supported by audio transcription, etc.
  • Adaptive learning involves using computer algorithms for interactions with the trainee
  • Social learning: In social learning, employees learn continuously from their colleagues through blogs, discussion forums, live chats, videos, podcasts, etc.

Innovative learning expert Jim Guilkey advises managers and trainers to review technology options to find what works best for their organization’s needs. Like many other experts in the field, he recommends a using a blended learning approach of short, self-paced digital modules that feature foundational knowledge and performance-support tools that allow employees to use their new knowledge in the field (www.shrm.org).

Forbes Human Resources Council member Cara McCarty of Cognite observes that using a blend of live and recorded sessions with a diverse group of business leaders for training new employees will encourage them to build relationships, learn company strategy and better understand ownership.

Training Programs – Role of Digital Transcription Services

In this digital world, problem solving, digital skills, creative thinking, and collaboration have become increasingly important. Before undertaking a task, employees want to be informed and trained to do it well. They want material that is readily available and can be used and reused. In the current scenario, companies can make this possible with effective e-learning practices and tools, including transcripts. Digital transcription supports training programs in various ways:

  • Quality content: Quality content is one of the biggest challenges when implementing training. Using video transcriptions as part of your training material is a great way to ensure quality content. With transcripts, you can present virtual training programs in a text-audio-video format. Interactive transcripts show text phrases as they are spoken. Users can select text in the transcript and go to that point in the video.
  • Update information easily: Information and concepts are always evolving and training materials need to be reviewed frequently. Transcripts make this task much simpler and can save time and money. Compared to content in video or audio format, transcripts are easier to edit and bring up-to-date.
  • Make training material available for review: Some employees may need additional time with the concepts. Trainees can review the transcripts at a convenient time to understand the content better. If someone had technical glitches during the session, providing transcripts will also ensure that they don’t miss vital information.
  • Improve accessibility to the content: Some people find it challenging to understand audio-visual training material completely. Digital transcripts are important for those who process text information better than audio and visual information. They are useful for those with physical or learning disabilities and language barriers.
  • Save time: e-learning tools and digital transcripts save time on training. Employees can log in when they can and complete their training faster, which increases the organization’s overall productivity and revenue.

Transcribing an audio files takes time and that’s why many organizations choose to outsource this task. An experienced business transcription company can ensure accurate and timely digital transcripts to support your employee training programs.

How Market Research Transcription Is Significant for Businesses

How Market Research Transcription Is Significant for Businesses

Market Research Transcription

With the economy becoming more and more competitive each passing day, a good knowledge about the market condition and buying behaviour of the customer is essential when launching or designing any product or service. Market research refers to the process of gathering information like current market trends, spending traits of customers etc to determine whether a product or service will satisfy the need of customers. Accurate documentation of any market research conducted can be ensured via transcription provided by a reliable digital transcription service.

Market research involves gathering, analyzing and interpreting data about markets, products, services, customers and competitors to make informed business decisions. It helps business organizations to keep up with the latest market trends, reach the target audience, and gain a competitive advantage. It enables companies to analyze new areas of expansion, understand the needs of customers, identify problem areas, set achievable goals for business growth and product development, identify new business opportunities, and make the right market decisions.

Market Research Transcripts as Analytical Tools

Market research is conducted in the form of interviews, discussions, meetings, surveys and so on and market researchers may have several recordings that need to be transcribed and studied. The audio to text transcription can be tedious and time-consuming, and therefore most market researchers prefer to have the transcription done by a business transcription firm. The research recordings should be transcribed accurately and the transcripts serve as analytical tools for market researchers, making it easier for them to process, analyze and compare the results. The results of the analysis can be used to make the right business plans and decisions.

Advantages of Market Research Transcription

  • Have the Required Reports and Notes: During personal interviews and discussions, it is not possible to remember all important points, take down notes or analyze them. It is also important to take down all the important points with utmost accuracy. In this fast-paced business world, everyone wants quick results and nobody has the time to transcribe each and every word in an audio recording. The best solution is to have a professional business transcription company transcribe the recordings, whether audio or video, into accurate detailed transcripts containing all the important information.
  • SEO: The transcripts of the audio recordings of interviews and discussions are an excellent source of valuable content for your website or blog. It helps to create useful content that is informative, relevant and would serve to attract more users to your website. With a transcription service, it becomes easier to convert the audio files into informative content. The transcripts can be turned into excellent blogs or articles or other forms of content. You can also use quotes and statements from different records to use in other posts and support your author’s opinions.
  • Transcripts can be Preserved for Future Use: The recordings of interviews and discussions are valuable materials for market researchers and these can be transcribed and preserved as transcripts. You can also categorize them in the right order and store them safely. These transcripts can be used for further comparison and better study of the market conditions. You can also keep a collection of your audios that can be used for cross reference purposes.
  • Capture Each and Every Detail of Interviews and Discussions: The speakers participating in interviews and discussions may have different accents and dialects, and other speech issues that may be difficult to transcribe. Market researchers are trained to analyze and study data whereas transcriptionists are trained professionals who can understand different accents and words and they can transcribe each word carefully.

Market research is very important from product design to marketing strategy and a professional online transcription company can convert all important market research data into accurate transcripts. With these transcripts, market researchers can find the right information necessary for companies to make smarter business decisions and also to meet the demands of their customers.

Why Market Research and Transcription are Growing in Importance

Why Market Research and Transcription are Growing in Importance

Market Research

Marketing is an integral element of business operations in any industry. It’s not enough to just produce quality goods and services – you need to get them out there and sell them. And this is impossible without market research and transcription. Market research involves getting in touch with your target audience via interviews and surveys to understand their personas, likes and pain points, so that you can craft or modify your products/services to appeal to them. To analyze the audio/video records collected from customer interactions, they have to be transcribed into coherent text. Today, in the new normal, digital transcription service providers have their hands full as businesses ramp up market research to gain insights about customer experiences and aspirations.

Reports highlight Importance of Market Research during the Pandemic

As the COVID-19 pandemic has changed social and economic dynamics, businesses will need to adapt and think of new ways to support their customers. This first step towards achieving this would be to understand their changing needs and concerns through market research. Here are the reasons why market research has a critical role to play in the present times:

  • To Understand Market Trends: There are several factors at play which are affecting market forces such as the economic slowdown and job loss, COVID-19 vaccines and drugs and their impact, federal and state/local fiscal and stimulus responses, including any lock-down policies; and consumer behavior in the face of economic uncertainty (David Sprinkle, Publisher, Packaged Facts, www.marketresearch.com). Comprehensive market research can help industry players and market analysts keep track of trends and the evolving picture.
  • To Analyze Customer Behavior: It has been found that customers are now more willing than ever to voice their opinions, aspirations and concerns online. Online research tools can be used to study customer reactions, and obtain tangible insights. Focused surveys enable companies to get in-depth information about customer attitudes. These strategies can help businesses identify growth opportunities and take informed decisions.
  • To Identify New Market Niches and Potential New Customers: Even as it is taking its toll on the globe, the pandemic has also created opportunities for companies to take steps to address new needs along the way, notes a www.entrepreneur.com article. Market research can help companies find new niches and potential new products and services. Zoom, for instance, found massive success when it took advantage of the work-from-home policy that became the norm during the pandemic.
  • To Gain Vital Insights about the Future: According to Plunkett Research, Ltd., with everything from telemedicine to online grocery ordering to streaming entertainment soaring during the pandemic, literally 10 years’ worth of growth in digital adoption and behavior were compressed into a few months’ time in 2020 (Jack W. Plunkett, CEO, Plunkett Research, Ltd., www.marketresearch.com). Market research is essential to understand whether this behavior will continue into the future.
  • To Anticipate Potential Market Risks: Researching the market can help uncover potential economic and financial risks as well as likely factors to monitor as a source of market threats. Common market threats businesses face include new entrants or substitute products or services. Identifying threats and risks have become even significant for businesses to create products that offer customers value for money and stay ahead of competition in the present scenario.

Both primary and secondary research are utilized to obtain data. In addition to conventional tools like focus groups and surveys, market research now incorporates newer tools like social media data. The result is hours of recorded audio. Businesses need to analyze this information to understand the factors that drive purchases and conversions among their target audience, their competition, and their challenges. This is where transcription can help.

Organizations can rely on business transcription services to obtain accurate and detailed documentation the interviews, discussions and focus groups. Analyzing this information will help them understand market research results and use it for future development. The availability of audio transcription services and other advanced tools for data processing is proving invaluable during the pandemic as businesses now need to get market research results quickly and plan ahead.

Dos and Don’ts to Consider Before Choosing a Transcription Service

Dos and Don’ts to Consider Before Choosing a Transcription Service

Transcription Service

Business organizations are greatly dependent on transcription service for transcribing various audio and video recordings of meetings, conferences, and other events. Transcription is the process of capturing speech content, from audio or video files into text. The content to be transcribed can be an interview, meeting, lecture, training, and so on. Transcribing makes it easier for the audience to consume the content and find the information quickly. Today, with access to many business transcription services, companies can easily convert their audio or video recording into text format.

Transcription helps to eliminate any audible distractions that might distract the verbal elements of a presentation. It removes any stumbles or long pauses that occur when the presenter gets a drink of water or needs to collect his/her thoughts. Given the importance of transcription services in any business setting, here are some of the dos and don’ts that you should keep in mind while choosing a transcription service:

DOs

  • Do Consider their Reputation for Accuracy: Accuracy is assured by every service provider but it is hard to achieve. In the absence of an established track record or quality certification, the only way to test for accuracy is to verify the work delivered. You can check their portfolios or consult with their previous clients to know the rate of accuracy of the service.
  • Do thorough Research on Different Transcription Services: There are many transcription services available today. So, research about each and every company thoroughly and look for information about their transcription services to find a reliable company.
  • Do know About What you Want in Advance: Before hiring a transcription service, it is important to have a clear idea about what you need like, do you want business transcription or audio transcription or video transcription. You must also have a clarity about what type of transcript your need. There are two types of transcripts- verbatim and non-verbatim transcripts. Verbatim transcription is the process of converting all that you hear in your audio or video file into written format, even the verbal signs, hesitations, repeated words or phrases and the background noises. Non-verbatim transcription is a clean readable text that contains the essential meaning behind spoken statements. This eliminates all repetitions, false starts and other non-verbal utterances and provides a clean text.
  • Do Focus on Prioritizing Confidentiality: Business documents consist of sensitive and critical information. So, when you are looking for transcription services, make sure to find a company that guarantees confidentially. Make sure to look for data protection. Look for ISO accreditations 27001 and 9001. ISO 27001 relates to information security management. Today, the main thing driving the priority of data protection is the GDPR. All businesses that have customers in the EU follow GDPR and it means taking the responsibility of your business partners and how they handle data.

DON’Ts

  • Don’t Choose the Service Based on Prices: Everyone looks for the best price when choosing a transcription service but it is best not to choose a service that is provided at very cheap rates. Always consider the value that you receive for your money.
  • Don’t Ignore the Turnaround Time Factor: Time is crucial for any business and quick turnaround time is something that always businesses look for. When you need audio and video files transcribed quickly, promised turnaround times matter. So, do not forget to look for quick turnaround.
  • Don’t Forget Non-Disclosure Agreement: Never hire a transcription service that skips non-disclosure agreement. This is an essential agreement between a client and transcriber to prevent sharing of confidential information with third parties. This ensures safety of both client and the service provider.

The art of transcription requires a high level of concentration and skill. Transcriptionists should be able to distinguish between words and other noises in order to produce an accurate and easy transcript. Businesses in numerous fields now rely on general transcription services for transcribing their business recordings. Professional business transcription services ensure accurate transcription, delivered on time at competitive price and also makes sure that your files are safe.

10 Things That Should Not Be Included in Meeting Minutes

10 Things That Should Not Be Included in Meeting Minutes

Meeting Minutes

When creating minutes during a meeting or training session, it may be difficult for you to know what not to include in the meeting minutes. To create effective minutes of your meeting, understanding what to and what not to include in it is important. There are reliable companies providing meeting transcription services that you can rely on in order to write effective meeting minutes. If you want to focus more on the meeting or think that errors can occur while you create minutes, you can depend on them to ensure the document is of high-quality and accurate.

Meeting minutes is the written record of whatever dialogues and decisions are made during the meeting. It remains as the historical record of board decisions. So, all the key points that are crucial for decision-making should be included, and the things that are not necessary should be avoided. That said, here are some essential dos and don’ts when taking meeting minutes:

  • Do not Include Personal Comments: While creating meeting minutes, you should remember to stay professional and to provide a neutral, equitable view of the meeting. For the sake of making smart business decisions, it is essential to keep an objective stance. This is not the place or time to include your personal comments or opinions.
  • Document the Meeting Minutes at the Earliest: Record your meetings as they are happening. Doing so will help you document everything accurately and appropriately. When you wait longer, the accuracy will be reduced. If possible, type during the meeting, or immediately after the meeting when everything is still fresh in your mind.
  • Be careful about using Legal Language or terms unless it is Necessary: While writing meeting minutes, it is important not to use fancy legal language or terms unless it is required, especially if you are not a trained lawyer who actually knows what it means. So, leave that to the lawyers.
  • Don’t try to Summarize a Number of Opinions: If there are lots of opinions coming forth, there is no need to summarize all of them. You have to summarize only the board’s conclusion or decision. It is OK to mention that there were opposing points of view, but do not record the minutes in a way that favors one side or the other.
  • When drafting, do not vary the Document Style: When drafting minutes, do not change the style, tone, format or the level of detail from meeting to meeting. You should also avoid using acronyms, abbreviations, or trendy jargon except when it is obvious to others what it means. If such a thing is necessary for the substance of the meeting, include it with an explanation. Try avoiding adverbs, descriptive adjectives, and words that convey emotions and always stick to the facts.
  • Do not make Spelling or Grammar Mistakes: To ensure that your meeting minutes are flawless, double-check your spelling and grammar. It would be embarrassing if a judge couldn’t understand your meeting minutes because of lots of misspelled words and sentence fragments.
  • Do not Switch Tenses Throughout the Meeting: While recording meeting minutes, a little-known mistake is switching tenses. These mistakes confuse the minutes and disturb the flow. Therefore, you have to stick to one tense, and that is past tense. It usually works well.
  • Do not Attempt to Record Minutes for a Session in which you are an Active Participant: It is better to avoid recording minutes for a session in which you are an active participant; it is best to ask someone to take detailed notes on that particular session for you.
  • Do not Postpone Writing minutes until right before the Next Meeting: Never wait to create meeting minutes until right before the next meeting. This is a disaster waiting to happen. When recording agreements reached and resolutions undertaken, remember to consider the deadlines you might activate if you call something an approval rather than a discussion.
  • Make your Minutes Logically instead of Chronologically: It is okay if you make your minutes in chronological order, but the best practice is to write meeting minutes that are organized in a logical way. For instance, at several points in the meeting, you may discuss a newly developed product, and it is best to include all of the related decisions or actions in one section.

Meetings play a vital role in business management and communication. It is proof of how and why an organization came to certain decisions. So, it is important to note every essential detail in it. Creating minutes of a meeting with a large number of participants may be difficult for you. Therefore, hiring a well-established meeting transcription service can help you focus more on your meetings, avoid errors, and help maintain an accurate record of them.