Tips to Monetize Your Podcast Transcripts

Tips to Monetize Your Podcast Transcripts

Monetize Your Podcast Transcripts

Podcasting is booming. According to a Research and Markets report, the global podcasting market size is expected to reach USD 94.88 billion by 2028. Podcasting along with podcast transcription services has emerged as an effective way for a business to reach its customers and build authority and credibility in its industry.

Podcasting on a regular basis can help build familiarity with your audience. The podcasting format is highly flexible and a cost-effective option for digital marketing. Google indexes podcasts. So posting transcripts along with your audio content will help the search engine crawl the information more easily, which can bring in more traffic to your site.

Benefits of Adding Transcripts to your Podcasts

There are many benefits to adding transcripts to your podcasts:

  • Transcripts make it easier for viewers to catch and understand what is being said instead of having to rewinding and listening to the audio repeatedly.
  • Text helps people who have hearing impairments or are deaf, and also those who may be familiar with your accent or whose first language is not English.
  • With transcripts, you can understand audience feedback better. Just refer to the transcript of the show to know what portion of the episode a listener referred to.
  • Transcripts increase the value of the content for people who want use your podcast material as a resource or backlink.
  • With podcast transcripts, it is easier for authoritative sites to link to your site.

Once you have a dedicated audience, you can take steps to earn money from your podcast transcripts. Posting great content can help you build a show that earns money.

Strategies to Monetize Podcast Transcripts

Here are some great strategies to monetize podcast transcripts and get the most out of them for your business:

  • Post a clean, accurate transcript: There are various tools for video/audio to text transcription such as Sonix, Otter.ai, Trint, Temi, GoTranscript, Descript, and Castos. These user-friendly tools provide automated transcription quickly.
  • Set up a dedicated website for your podcast: Having a dedicated website for your podcasts will provide you with a platform for promoting and monetizing your content. Adding transcripts will help you build engagement with your audience and get the most out of each podcast episode. You can build pages where you can post short messages, and publish reasonably long show notes and full transcripts for attracting traffic from search engines. You increase the number of pages as your website grows and use your transcripts to create content on a wide variety of topics which will increase the value of the site and get you more organic traffic. Having a dedicated podcast website will also allow you to host display ads and generate more income. If you already have a website and find that some evergreen content is not performing well, adding a transcript can make it work better for you.
  • Optimize your transcripts for SEO: This involves various steps
  • Do research to find out which keywords you want content to rank for and if your site is already ranking for these keywords. For your podcast episodes to show up in search, optimize them by including the right keywords in your title, your metadata, image alt tags, H1 tag, and throughout the content. Using relevant keywords will tell Google what your content is about, making it easy for it to show up at the right time in response to a search.
  • Check competitor activity to see if they are ranking for those keywords. This will provide insight into what works and help you create content that is better and stronger.
  • Go into the Google Search Console to monitor the health of your podcast site and how it is performing. If there any issues, reach out to an SEO company to fix them.

Besides including transcripts, there are various other ways to monetize your podcast. Here are some ideas:

  • If you are a good host and have an established audience, you can get a podcast Sponsors will pay you to advertise their product/service on your podcast.
  • Another way is to sign up for affiliate Affiliate marketing involves promoting a product/service under an affiliate link. When podcast listeners click on the link and make a purchase, the podcast host will earn a commission from the sale.
  • Charging subscription fees for unique content is a popular strategy to monetize podcasts. Remember that you should provide high quality paid and free content for audience engagement and retention.
  • Sell complementary products such as online courses, consulting services merchandise, courses, books, or access to live shows.

So how much money do podcasts earn? That depends on how many patrons they have and what podcast owners spend in relation to what they make. Here are some examples of high earning shows from Podcast hosting platform Castos:

While you can transcribe your podcast episodes using automated tools, this can be a challenge if you have a lot of files. Also, one of the main problems of using the software is that the algorithm’s accuracy depends on the quality of the audio or video recording. Moreover, some tools support only a limited number of audio and video file formats. The best way to get clean, accurate transcripts is to hire a professional transcription service.

General transcription companies can handle all types of video and audio files and also provide services such as captioning, subtitling, and time stamping/time coding to improve content access and visibility. They also provide audio-to-text documentation at affordable rates.

How Does Transcribing Your Podcast Help in Search Engines?

How Does Transcribing Your Podcast Help in Search Engines?

How Does Transcribing Your Podcast Help in Search Engines?

Podcasting is a great way to grow your readership and viewership, but only if you can connect with new audiences. Over 3 billion searches take place on Google on a daily basis, and if you want to rank your podcast higher in the SERP (Search Engine Result Page) results and reach a wider audience, it is important to optimize your podcast transcription for SEO. Podcast transcription helps boost SEO and increase your reach on search engines. 

A podcast is a method of delivering audio and video-based content which can be viewed on various devices. However, podcasts are more than just audio content when transcribed. A podcast is an effective marketing tool as it increases accessibility and helps people with hearing impairment and non-English speakers to enjoy the content just like any other listener. When you make the podcast transcript accessible, the search engine bots can crawl the content and index it. 

This increases the web traffic to your podcast. Once the podcast is transcribed, it can also be repurposed to create other content such as blogs, social media posts, and infographics. So, transcribing a podcast makes the podcast even more engaging and interesting. Here are some tips to optimize your podcast transcripts for search engines. 

  • Optimize the title of your podcast: Many marketers focus on optimizing the podcast transcript but ignore the title. The podcast title should be optimized with relevant keywords so that it grabs the attention of the audience. 
  • Podcast transcripts need not be verbatim: Podcasts are often transcribed into a verbatim format which includes all filler words like “er,” “ugh,” etc. and other background sounds. Verbatim transcription is a sign of good transcription. But the transcript cannot be posted as it is. Some of the paragraphs may be too long with reiterated statements or contain some vague ideas. Readers do not want to waste their time reading such long paragraphs. So, you need to edit those paragraphs and get to the point quickly. Make sure that the podcast is edited very well, make necessary changes, and optimise the podcast for search engines.  
  • Use relevant keywords in your transcript: The right way to optimize your podcast transcript is by adding relevant keywords. So, do some research, figure out what those keywords are, and find out whether your website is already ranking for some of those keywords, or whether you have new keywords that you want those pages or those posts to be ranking for. To get to the top of search engines, the transcript should have relevant and targeted keywords. 
  • Add images to your content: Add interesting and relevant images to your podcast transcript. Use competitive snapshots, look for websites that are ranking for the keywords you are targeting, and identify the competitors who have those answer boxes and those featured snippets. Also, consider what the people also ask about features are for those keywords. 
  • Optimize your content: The next step is to get the transcribed content onto your site as brand-new content, as a blog, or as a page to go with the podcast. You can improve your evergreen content that is not performing well with your optimized transcript. The next step to optimize your content is to add keywords to your metadata, H1 tags, images alt tags and also add any relevant schema. 
  • Make sure that the page is indexed in Search Console: Once your content is ready, go to Search Console to index that page. Whether it’s a new page or an existing page, either way, drop that URL in there, make sure Google is crawling it, and if it is a new page, make sure it is in your sitemap.

Podcasts have become a great source of content for both audiences and creators. Transcription of your podcast gives you a new way to share your content with people who might not be interested in listening to an audio file but are still interested in what you have to say.  By transcribing and optimizing your podcasts with the help of a digital transcription agency, you can reach out to a wider audience and engage with them. This can help Google rank your page higher in search results when someone searches for those terms online. It enables you to gain more visibility, reach out to a wider audience, and share the content better. 

Benefits Of Using Podcasting For Education

Benefits Of Using Podcasting For Education

Benefits Of Using Podcasting For Education

Podcasts represent an entertaining and engaging way to connect with a global audience. Education is one of the industries where podcasts are making a mark. With the COVID-19 pandemic, classrooms moved to homes, putting an end to in-person interactions. In these challenging times, high-quality educational podcasts supported by podcast transcription services are improving accessibility for students as well as teaching methods.

Podcasts offer many benefits for both students and teachers. Let’s take a look at what makes podcasts a suitable format for education.

  • Convenience: It’s easier to listen to a podcast than watch a video lecture or read a lesson. Text and video need your full attention, but with podcasts, you just have to listen and absorb the content. Podcasts are a relatively easy way of keeping students engaged and helping them learn.
  • Education anywhere, anytime: Students can listen to podcast lectures during other activities — cooking or commuting or helping out with household chores. They can download the podcasts onto their phone or laptop and listen to them anywhere. This is an ideal option for those with busy schedules.
  • Makes revision easy: When podcast lessons are presented in an easily digestible format, it becomes easy for students to review them multiple times throughout the course. This is especially useful when they are preparing for an exam. They can study and review topics that they found difficult to understand at their own pace.
  • Enables catching up on missed lessons: Missing classes could make students feel stressed and demoralized. Podcasts would be a big help in this situation. Students can catch up by downloading recordings of the lectures. They can listen to a podcast on their way to school to catch up. Likewise, a teacher who could not come to class for a few days can make a podcast of his/her lectures available to their students, which will cut backlogs.
  • Improves accessibility: Podcasts play a vital role in making education accessible. With podcast transcription, lecturers can make the content accessible to people with hearing impairments and those who could not follow or understand the audio. Educational podcasts could also support students who don’t like reading or find it a challenge due to mental impairments like dyslexia. Podcasts are also a big aid for students with visual impairments who find conventional learning methods difficult.
  • Supports learning of English: Many students listen to podcasts to learn or improve their English. Listening combined with transcripts and subtitles will take this learning to a new level. A study at the University of Nottingham on the processing of native and foreign language through subtitles concluded that “Many vocabulary-learning studies seem to confirm that having both written and oral form of a word facilitates learning” (The Atlantic). Having a transcript and subtitles in front of you when you’re listening to a lecture in English will help you connect the sentences and words, and understand what’s being said more easily. Transcripts can improve all aspects of English learning, especially vocabulary, grammar, spelling, pronunciation, reading and reading speed.
  • Podcasting assignments encourage creativity: Students can be encouraged to create their own podcasts as part of their project assignment. Besides promoting engagement with the topic, this can strengthen skills in research, writing, and collaboration through class discussions and peer learning. Examples of topics for student podcasts include documenting a field trip, book reviews, interviews, review of course content, and so on.
  • Helps hone listening skills: Studies show that creating podcasts that require active engagement can help hone students listening skills and comprehension abilities. According to one study, students benefit from feedback assignments, student-generated content, and additional learning materials when combined with podcasts (com).
  • Promotes a consistent educational experience: Podcast lectures can help teachers ensure the curriculum is covered uniformly. When the same person teaches multiple sessions of the same class, recorded lectures ensure that every student gets the same information and has the same experience.
  • Allows sharing teaching experiences: Teachers can share teaching podcasts with the teaching community. Podcasts can include a description of their best teaching lessons, their experiences and techniques used, lesson plan copies, thoughts on teaching, learning, and/or assessment, and examples of their students’ work. Edutopia lists The Bedley Brothers, Every Classroom Matters, and Classroom Q&A as examples of top teacher-produced podcasts.

Digital transcription agencies play a key role in supporting podcasting in education. A readingrockets.org article points out that reading along can keep easily distracted students extremely focused. Students say that text along with audio improves their focus and losing attention. The text-audio combination also allows rereading of difficult topics. With podcast transcripts, students can easily go back and reread a topic that they didn’t understand when they first heard it. As explained above, podcast transcription also supports learning English and correct pronunciation. With the podcast-transcript combination, students can both hear and see the words which will significantly improve their understanding of the content.

Why are Podcasts Growing in Popularity?

Why are Podcasts Growing in Popularity?

Why are Podcasts Growing in Popularity

Podcasts are one of the best ways to get your message across to a global audience and podcast transcription makes the content more accessible. According to Grandview Research, the global podcasting market size which was valued at USD 11.46 billion in 2020, is expected to expand at a compound annual growth rate (CAGR) of 31.1% from 2021 to 2028, and reach USD 94.88 billion. With 75.9 million podcast listeners in the U.S. alone, podcasting has emerged as one of the largest markets in the audio sector.

The popularity of podcasts hit a new high with people being forced to stay indoors due to lockdowns imposed by the COVID-19 pandemic. The Infinite Dial survey from Edison One and Triton Digital found that, as of 2021, 41% of Americans ages 12 and older had listened to at least one podcast in the past month, up from 37% in 2020 and just 9% in 2008. In 2020, an estimated 100 million people listened to a podcast each month and this is expected to touch 125 million in 2022.

There are many reasons behind the surging popularity of podcasts:

  • Flexibility: Podcasts are found on many digital platforms, mainly Spotify, iTunes, Apple and Google, and offer a flexible way of consuming content. Podcasts come in various genres, formats and styles, from shows similar to radio programs to conversational podcasts. You can listen to podcasts in the background on a computer, smartphone or tablet while doing other activities like drive, clean, workout, or cook. The flexibility of listening to podcasts while doing other activities simultaneously is a key factor driving market growth, according to reports.
  • Ease of use for business promotion: Podcasts are widely used in business for providing information about new products, and sharing company information, or general information related to the industry. Including podcasts in marketing strategies comes with many benefits. Broadcasting regularly is a great way to connect with the audience and build familiarity. Many organizations are utilizing this audio platform as an influencer strategy to build brand affinity. Podcasts are easy to produce from any location – all you need is a computer and high quality mic.
    Businesses use podcasts to build trust by sharing expertise about their industry. Creating a podcast positions you as an expert in your field. “Podcasting can clearly establish your company as an expert in the topic material, which can directly add to your branding image and relevance. It can also provide you with a captive audience, so that you can help educate potential or current customers. After all, we all know that a well-informed customer is the best customer,” says Marc Atiyeh, CEO of Pawp (in usmagazine.com).
  • Appealing to the younger generation: One of the most striking features of podcast consumption is that it appeals to younger people. A study from the Reuters Institute for the Study of Journalism found that over half of under 35s in the US have used a podcast monthly compared with less than a fifth of over 55s. Younger groups or the “plugged-in” generation usually listen on the move using connected devices that come equipped with pre-installed podcast apps and high fidelity wireless headphones.A Forbes article reported that the median age of podcast listeners is 34, which is younger than broadcast radio (47) and network television (57). Also, the proportion of monthly podcast listeners ages 12-to-34 years old has increased from 27% in 2017 to 49% in 2020. Super listeners, defined as those who listen to an average of five hours or more podcasts each week, are receptive to ads and more likely to buy a product.
  • Education: Today, podcasting is widely used in education. Podcasts increase accessibility, improve teaching and student learning practices, and encourage engagement. Lecturers can broadcast educational content and students can listen to it at any time on their mobile device, regardless of their location. Students can also make their own podcasts for project presentations and other activities. Those who happen to miss classes can download recordings of the lectures. Conventional learning methods are difficult and unsuitable for students with visual impairments or dyslexia. Podcasts fill the gap by eliminating the need to read the material.Podcasts are also a cost-effective way for people gain information on any topic that interests them – from science, technology, history, philosophy, social issues, true crime and space travel to money matters, How Stuff Works, nuances of English language and grammar, and stories behind architecture, infrastructure, and design. People can gain information related to the industry they work in or even learn a new skill.
  • Entertainment: Podcasts have become the latest source for video content streaming providers and television networks, according to a new Forbes report. One of the reasons why podcasts became so popular in recent times is because they can act as a form of entertainment and lift the mood. The audio platform provided the much needed relief from lockdowns and social distancing. Audiences can just immerse themselves in their favorite podcast and get the pleasant distraction they badly need – without having to look at a screen.
  • Connect with a like-minded community: Hosts engage with their audience via newsletters, on social media, and on their website. This allows people to meet others who are on the same journey. They can reach out to those who have similar opinions who can support, inspire, motivate and assist them. A podcasting community can give you access to millions of life-minded people.

The podcasting format offers a variety of options, making it highly suitable strategy for digital marketing. The platform is an ideal way to meet with your consumers and provide the specific type of content they are looking for. Working with an online transcription service provider can extend your reach. Providing a text file of your podcast on your website will enable search engines to crawl the information more easily. The text can also be repurposed into blogs, newsletters and other marketing material.

How To Create Podcast Show Notes

How To Create Podcast Show Notes

Podcast

Many people prefer listening to podcasts because they can listen to them while trying to be productive doing other things. Podcasts are an excellent tool to connect with your targeted customers. It requires proper planning, good recording and editing to create an effective podcast. Importantly, a podcast does not become effective without its show notes. Shows notes are a text description of a podcast episode that you can upload to the hosting platform along with your audio file and episode graphics. Podcasters add show notes to their website in the form of a blog post to drive website visitors to the podcast. Transcribing podcasts could prove to be laborious. So, reach out to an experienced audio transcription service. We have professional transcriptionists who can transcribe long podcast episodes quickly and with utmost accuracy.

Following are some of the tips that will help you create show notes:

  • Transcribe your podcast: The first and foremost thing is to transcribe the whole podcast, and this will help you create show notes. You can either transcribe your podcast with the help of a transcription agency or by using transcription software that helps to create automated transcripts. Converting your podcast into text format has several benefits. It is easier to scan the text instead of looking for the information that you want to include in your show notes. It also makes it easier for the readers to understand what is being said instead of rewinding and listening over and over again.
  • Develop a template: The objectives of podcast show notes are two.

    • to generate listeners, and
    • to build a strong relationship with your current audience.

    To achieve both of these objectives, it is important to have accurate show notes.

  • Write a Google friendly intro: Make sure to include the name of episode number and icons for all of your sharable links, along with a 150- to 200- word Google Friendly introduction. This will allow your listeners to understand the main idea of the episode. Include relevant keywords and phrases so that your podcast can be easily found by the search engines.
  • Make a list of show topics: Apart from a Google friendly Intro, ensure that you include information about your episode in both paragraph and bullet point form to help appeal to different audience types that will view your show notes. The bullet points are useful for those that quickly skim through the show notes to find the information relevant to them. This bullet list should just be an outline of what you discuss in your show. Make use of the transcript to read and jot down the bullet points, which will be much easier than listening to the audio of your show.
  • Do background work on sponsors or guests: If you have a guest or sponsor for your podcast then they most likely agreed to work with you, because they wanted some backlinks and promotion. So, help them and appreciate them for their time and effort. Include some background information about your guest or sponsor in your show notes. This can include links to their websites and social media pages.
  • Links to additional resources: The podcast show notes should have additional resources like websites, books, news articles, movies, research etc that are related to your podcast. Adding clickable links about the topics and research you mentioned in your podcast, helps listeners enjoy the podcast and also build a deeper relationship with them. Providing additional information to your listeners also shows your listeners that you care about them.
  • Attach your podcast: Include links and icons on where to listen to the podcast or embed the podcast into the bottom of the show notes.
  • Add memorable episode quote: Go through the transcript of your podcast and find two or more quotes that you can highlight in your podcast show notes. These quotes should be snippets of dialogue that either you or your interviewee said that shows a unique point of view and also grabs the attention of your listeners. The main objective of using quotes in your podcast is to get more people to listen to your podcast.

From all the above-mentioned points, it is clear that transcribing your podcast into an accurate and clean transcript is essential to generate show notes that give a quick overview of the episode. For podcast transcription services, associate with a reliable transcription agency.

How To Convert A Podcast Into A Blog Post

How To Convert A Podcast Into A Blog Post

Podcast

Finding valuable content for your website is not easy. One way of getting good content is by converting your podcasts into blog posts. Podcasts help to share knowledge with your audience and you can place podcasts on various platforms like Apple podcasts, iTunes, Spotify etc to attract new and potential audience. Today, many people listen to podcasts as a form of entertainment or as a source of news or inspiration etc. Podcasts have a personal touch and with podcast transcription, businesses can convert these podcasts into text format for content marketing.

Podcasts are a series of audio episodes that are digitally programmed and formatted; each podcast focuses on a specific theme or topic. To listen to a podcast, all you need is a recording device and a good internet connection. Podcasts are engaging and creative, and repurposing the podcast is the best way to refresh existing episodes into new mediums to attract potential users. The podcasts can be easily repurposed to new and interesting content that can be used as social media posts, blog posts, video etc.

Advantages of Repurposing Podcast Content into Blog Post

  • Improved brand awareness: It is important to ensure that your potential buyers see your brand message. Seeing your content consistently helps them to take actions quickly. So, by repurposing your podcast into blogs and posting in various channels is a great way to create more brand awareness and increase your customer base.
  • Increased SEO value: When you are converting your podcast into a blog, it is important to make sure that it has SEO value. Search engines can easily crawl articles and blogs and rank your content in search results. You can include internal links to your content to increase the authority of your page. This helps to drive traffic to your website.
  • Better credibility: Converting your podcasts into blog posts helps to project you as an authority. As you generate new assets, you’ll explain your episode content in multiple ways. This allows different types of people to understand your key points and see you as an authority in your area. If you have podcasting, it is important to increase your credibility as a part of your strategy to become a leader in your industry.

Convert Your Podcast Effortlessly

The best and the easiest way to convert your podcast into a blog is by using transcription. A 30-minute podcast will have around 6000 words. Converting this long podcast into text format all by yourself can take several hours. For an inexperienced individual, converting a podcast will take several rounds of listening, pausing, typing, rewinding etc and this can take a lot of time. But a professional transcription vendor can convert your podcast into text easily. They have experienced transcriptionists with keen listening skills who can transcribe a 30-minute long podcast quickly, and with utmost accuracy.

Today, you have transcription software with automated intelligence that helps to quickly transcribe any audio into text. You can highlight the text that you want to include in your blog post and transcribe it. If you want your final blog post to be between 750 and 2,000 words, then make sure to highlight a significant portion or be prepared to expand on that content. The highlighted portion can be exported to convert to text in any desired format. Once the transcript is ready, you can make necessary edits to make it a final post. Some successful podcasts convert their entire transcript into blog post. Another alternative is to add additional information and make it more information rich.

Even though transcription software is easy and quick, they are prone to errors. Manual transcription can significantly reduce errors in transcription. It is much more reliable than automated transcription because professional transcriptionists listen to the data with pauses when required, and write it down and this minimizes the chances of any error. Humans can understand different dialects and slangs better when compared to automated transcription. The text transcripts of automated transcription software lack highlighted subtitles or captions. Automated transcription cannot perfectly recognize different speakers and different accents, which affects the accuracy rate. Manual transcription is capable of meeting deadlines and tight schedules without compromising on the quality. So, if you want to convert your podcasts into valuable content that can drive more traffic to your website, then reach out to an online transcription company. We can help you transcribe any audio or video content into accurate text in any format at cost-effective rates.