Podcasts represent an entertaining and engaging way to connect with a global audience. Education is one of the industries where podcasts are making a mark. With the COVID-19 pandemic, classrooms moved to homes, putting an end to in-person interactions. In these challenging times, high quality educational podcasts supported by podcast transcription services are improving accessibility for students as well as teaching methods.
Podcasts offer many benefits for both students and teachers. Let’s take a look at what makes podcasts a suitable format for education.
Convenience: It’s easier to listen to a podcast than watch a video lecture or read a lesson. Text and video need your full attention, but with podcasts, you just have to listen and absorb the content. Podcasts are a relatively easy way of keeping students engaged and helping them learn.
Education anywhere, anytime: Students can listen to podcast lectures during other activities – cooking or commuting or helping out with household chores. They can download the podcasts on to their phone or laptop and listen to them anywhere. This is an ideal option for those with busy schedules.
Makes revision easy: When podcast lessons are presented in an easily digestible format, it becomes easy for students to review them multiply times throughout the course. This is especially useful when they are preparing for an exam. They can study and review topics that they found difficult to understand at their own pace.
Enables catching up on missed lessons: Missing classes could make students feel stressed and demoralized. Podcasts would be a big help in this situation. Students can catch up by downloading recordings of the lectures. They can listen to a podcast on their way to school to catch up. Likewise, a teacher who could not come to class for a few days can make a podcast of his/her lectures available to their students, which will cut backlogs.
Improves accessibility: Podcasts play a vital role in making education accessible. With podcast transcription, lecturers can make the content accessible to people with hearing impairments and those who could not follow or understand the audio. Educational podcasts could also support students who don’t like reading or find it a challenge due to mental impairments like dyslexia. Podcasts are also a big aid for students with visual impairments who find conventional learning methods difficult.
Supports learning of English: Many students listening to podcasts to learn or improve their English. Listening combined with transcripts and subtitles will take this learning to a new level. A study at the University of Nottingham on the processing of native and foreign language through subtitles concluded that “Many vocabulary-learning studies seem to confirm that having both written and aural form of a word facilitates learning” (The Atlantic). Having a transcript and subtitles in front of you when you’re listening to a lecture in English will help you connect the sentences and words, and understand what’s being said more easily. Transcripts can improve all aspects of English learning, especially vocabulary, grammar, spelling, pronunciation, reading and reading speed.
Podcasting assignments encourage creativity: Students can be encouraged to create their own podcasts as part of their project assignment. Besides promoting engagement with the topic, this can strengthen skills in research, writing, and collaboration through class discussions and peer learning. Examples of topics for student podcasts include documenting a field trip, book reviews, interviews, review of course content, and so on.
Helps hone listening skills: Studies show that creating podcasts that require active engagement can help hone students listening skills and comprehension abilities. According to one study, students benefit from feedback assignments, student-generated content, and additional learning materials when combined with podcasts (improvepodcast.com).
Promotes a consistent educational experience: Podcast lectures can help teachers ensure the curriculum is covered uniformly. When the same person teaches multiple sessions of the same class, recorded lectures ensure that every student gets the same information and has the same experience.
Allows sharing teaching experiences: Teachers can share teaching podcasts with the teaching community. Podcasts can include a description of their best teaching lessons, their experiences and techniques used, lesson plan copies, thoughts on teaching, learning, and/or assessment, and examples of their students’ work. Edutopia lists The Bedley Brothers, Every Classroom Matters, and Classroom Q&A as examples of top teacher-produced podcasts.
Digital transcription agencies play a key role in supporting podcasting in education. A readingrockets.org article points out that reading along can keep easily distracted students extremely focused. Students say that text along with audio improves their focus and losing attention. The text-audio combination also allows rereading of difficult topics. With podcast transcripts, students can easily go back and reread a topic that they didn’t understand when they first heard it. As explained above, podcast transcription also supports learning English and correct pronunciation. With the podcast-transcript combination, students can both hear and see the words which will significantly improve their understanding of the content.
Podcasts are one of the best ways to get your message across to a global audience and podcast transcription makes the content more accessible. According to Grandview Research, the global podcasting market size which was valued at USD 11.46 billion in 2020, is expected to expand at a compound annual growth rate (CAGR) of 31.1% from 2021 to 2028, and reach USD 94.88 billion. With 75.9 million podcast listeners in the U.S. alone, podcasting has emerged as one of the largest markets in the audio sector.
The popularity of podcasts hit a new high with people being forced to stay indoors due to lockdowns imposed by the COVID-19 pandemic. The Infinite Dial survey from Edison One and Triton Digital found that, as of 2021, 41% of Americans ages 12 and older had listened to at least one podcast in the past month, up from 37% in 2020 and just 9% in 2008. In 2020, an estimated 100 million people listened to a podcast each month and this is expected to touch 125 million in 2022.
There are many reasons behind the surging popularity of podcasts:
Flexibility: Podcasts are found on many digital platforms, mainly Spotify, iTunes, Apple and Google, and offer a flexible way of consuming content. Podcasts come in various genres, formats and styles, from shows similar to radio programs to conversational podcasts. You can listen to podcasts in the background on a computer, smartphone or tablet while doing other activities like drive, clean, workout, or cook. The flexibility of listening to podcasts while doing other activities simultaneously is a key factor driving market growth, according to reports.
Ease of use for business promotion: Podcasts are widely used in business for providing information about new products, and sharing company information, or general information related to the industry. Including podcasts in marketing strategies comes with many benefits. Broadcasting regularly is a great way to connect with the audience and build familiarity. Many organizations are utilizing this audio platform as an influencer strategy to build brand affinity. Podcasts are easy to produce from any location – all you need is a computer and high quality mic.
Businesses use podcasts to build trust by sharing expertise about their industry. Creating a podcast positions you as an expert in your field. “Podcasting can clearly establish your company as an expert in the topic material, which can directly add to your branding image and relevance. It can also provide you with a captive audience, so that you can help educate potential or current customers. After all, we all know that a well-informed customer is the best customer,” says Marc Atiyeh, CEO of Pawp (in usmagazine.com).
Appealing to the younger generation: One of the most striking features of podcast consumption is that it appeals to younger people. A study from the Reuters Institute for the Study of Journalism found that over half of under 35s in the US have used a podcast monthly compared with less than a fifth of over 55s. Younger groups or the “plugged-in” generation usually listen on the move using connected devices that come equipped with pre-installed podcast apps and high fidelity wireless headphones.A Forbes article reported that the median age of podcast listeners is 34, which is younger than broadcast radio (47) and network television (57). Also, the proportion of monthly podcast listeners ages 12-to-34 years old has increased from 27% in 2017 to 49% in 2020. Super listeners, defined as those who listen to an average of five hours or more podcasts each week, are receptive to ads and more likely to buy a product.
Education: Today, podcasting is widely used in education. Podcasts increase accessibility, improve teaching and student learning practices, and encourage engagement. Lecturers can broadcast educational content and students can listen to it at any time on their mobile device, regardless of their location. Students can also make their own podcasts for project presentations and other activities. Those who happen to miss classes can download recordings of the lectures. Conventional learning methods are difficult and unsuitable for students with visual impairments or dyslexia. Podcasts fill the gap by eliminating the need to read the material.Podcasts are also a cost-effective way for people gain information on any topic that interests them – from science, technology, history, philosophy, social issues, true crime and space travel to money matters, How Stuff Works, nuances of English language and grammar, and stories behind architecture, infrastructure, and design. People can gain information related to the industry they work in or even learn a new skill.
Entertainment: Podcasts have become the latest source for video content streaming providers and television networks, according to a new Forbes report. One of the reasons why podcasts became so popular in recent times is because they can act as a form of entertainment and lift the mood. The audio platform provided the much needed relief from lockdowns and social distancing. Audiences can just immerse themselves in their favorite podcast and get the pleasant distraction they badly need – without having to look at a screen.
Connect with a like-minded community: Hosts engage with their audience via newsletters, on social media, and on their website. This allows people to meet others who are on the same journey. They can reach out to those who have similar opinions who can support, inspire, motivate and assist them. A podcasting community can give you access to millions of life-minded people.
The podcasting format offers a variety of options, making it highly suitable strategy for digital marketing. The platform is an ideal way to meet with your consumers and provide the specific type of content they are looking for. Working with an online transcription service provider can extend your reach. Providing a text file of your podcast on your website will enable search engines to crawl the information more easily. The text can also be repurposed into blogs, newsletters and other marketing material.
Many people prefer listening to podcasts because they can listen to them while trying to be productive doing other things. Podcasts are an excellent tool to connect with your targeted customers. It requires proper planning, good recording and editing to create an effective podcast. Importantly, a podcast does not become effective without its show notes. Shows notes are a text description of a podcast episode that you can upload to the hosting platform along with your audio file and episode graphics. Podcasters add show notes to their website in the form of a blog post to drive website visitors to the podcast. Transcribing podcasts could prove to be laborious. So, reach out to an experienced audio transcription service. We have professional transcriptionists who can transcribe long podcast episodes quickly and with utmost accuracy.
Following are some of the tips that will help you create show notes:
Transcribe your podcast: The first and foremost thing is to transcribe the whole podcast, and this will help you create show notes. You can either transcribe your podcast with the help of a transcription agency or by using transcription software that helps to create automated transcripts. Converting your podcast into text format has several benefits. It is easier to scan the text instead of looking for the information that you want to include in your show notes. It also makes it easier for the readers to understand what is being said instead of rewinding and listening over and over again.
Develop a template: The objectives of podcast show notes are two.
to generate listeners, and
to build a strong relationship with your current audience.
To achieve both of these objectives, it is important to have accurate show notes.
Write a Google friendly intro: Make sure to include the name of episode number and icons for all of your sharable links, along with a 150- to 200- word Google Friendly introduction. This will allow your listeners to understand the main idea of the episode. Include relevant keywords and phrases so that your podcast can be easily found by the search engines.
Make a list of show topics: Apart from a Google friendly Intro, ensure that you include information about your episode in both paragraph and bullet point form to help appeal to different audience types that will view your show notes. The bullet points are useful for those that quickly skim through the show notes to find the information relevant to them. This bullet list should just be an outline of what you discuss in your show. Make use of the transcript to read and jot down the bullet points, which will be much easier than listening to the audio of your show.
Do background work on sponsors or guests: If you have a guest or sponsor for your podcast then they most likely agreed to work with you, because they wanted some backlinks and promotion. So, help them and appreciate them for their time and effort. Include some background information about your guest or sponsor in your show notes. This can include links to their websites and social media pages.
Links to additional resources: The podcast show notes should have additional resources like websites, books, news articles, movies, research etc that are related to your podcast. Adding clickable links about the topics and research you mentioned in your podcast, helps listeners enjoy the podcast and also build a deeper relationship with them. Providing additional information to your listeners also shows your listeners that you care about them.
Attach your podcast: Include links and icons on where to listen to the podcast or embed the podcast into the bottom of the show notes.
Add memorable episode quote: Go through the transcript of your podcast and find two or more quotes that you can highlight in your podcast show notes. These quotes should be snippets of dialogue that either you or your interviewee said that shows a unique point of view and also grabs the attention of your listeners. The main objective of using quotes in your podcast is to get more people to listen to your podcast.
From all the above-mentioned points, it is clear that transcribing your podcast into an accurate and clean transcript is essential to generate show notes that give a quick overview of the episode. For podcast transcription services, associate with a reliable transcription agency.
Finding valuable content for your website is not easy. One way of getting good content is by converting your podcasts into blog posts. Podcasts help to share knowledge with your audience and you can place podcasts on various platforms like Apple podcasts, iTunes, Spotify etc to attract new and potential audience. Today, many people listen to podcasts as a form of entertainment or as a source of news or inspiration etc. Podcasts have a personal touch and with podcast transcription, businesses can convert these podcasts into text format for content marketing.
Podcasts are a series of audio episodes that are digitally programmed and formatted; each podcast focuses on a specific theme or topic. To listen to a podcast, all you need is a recording device and a good internet connection. Podcasts are engaging and creative, and repurposing the podcast is the best way to refresh existing episodes into new mediums to attract potential users. The podcasts can be easily repurposed to new and interesting content that can be used as social media posts, blog posts, video etc.
Advantages of Repurposing Podcast Content into Blog Post
Improved brand awareness: It is important to ensure that your potential buyers see your brand message. Seeing your content consistently helps them to take actions quickly. So, by repurposing your podcast into blogs and posting in various channels is a great way to create more brand awareness and increase your customer base.
Increased SEO value: When you are converting your podcast into a blog, it is important to make sure that it has SEO value. Search engines can easily crawl articles and blogs and rank your content in search results. You can include internal links to your content to increase the authority of your page. This helps to drive traffic to your website.
Better credibility: Converting your podcasts into blog posts helps to project you as an authority. As you generate new assets, you’ll explain your episode content in multiple ways. This allows different types of people to understand your key points and see you as an authority in your area. If you have podcasting, it is important to increase your credibility as a part of your strategy to become a leader in your industry.
Convert Your Podcast Effortlessly
The best and the easiest way to convert your podcast into a blog is by using transcription. A 30-minute podcast will have around 6000 words. Converting this long podcast into text format all by yourself can take several hours. For an inexperienced individual, converting a podcast will take several rounds of listening, pausing, typing, rewinding etc and this can take a lot of time. But a professional transcription vendor can convert your podcast into text easily. They have experienced transcriptionists with keen listening skills who can transcribe a 30-minute long podcast quickly, and with utmost accuracy.
Today, you have transcription software with automated intelligence that helps to quickly transcribe any audio into text. You can highlight the text that you want to include in your blog post and transcribe it. If you want your final blog post to be between 750 and 2,000 words, then make sure to highlight a significant portion or be prepared to expand on that content. The highlighted portion can be exported to convert to text in any desired format. Once the transcript is ready, you can make necessary edits to make it a final post. Some successful podcasts convert their entire transcript into blog post. Another alternative is to add additional information and make it more information rich.
Even though transcription software is easy and quick, they are prone to errors. Manual transcription can significantly reduce errors in transcription. It is much more reliable than automated transcription because professional transcriptionists listen to the data with pauses when required, and write it down and this minimizes the chances of any error. Humans can understand different dialects and slangs better when compared to automated transcription. The text transcripts of automated transcription software lack highlighted subtitles or captions. Automated transcription cannot perfectly recognize different speakers and different accents, which affects the accuracy rate. Manual transcription is capable of meeting deadlines and tight schedules without compromising on the quality. So, if you want to convert your podcasts into valuable content that can drive more traffic to your website, then reach out to an online transcription company. We can help you transcribe any audio or video content into accurate text in any format at cost-effective rates.
For any business, podcasts are a great way to build a better connection with the audience and a community of fans. Launching a podcast first requires choosing the right recording software and then getting the podcast transcription done by an experienced transcriptionist. Podcast transcripts also serve as useful references for researchers.
There are different types of podcasts such as interviews, conversational, monologues, storytelling, investigative, roundtable, fiction or theatrical, repurposed content, hybrid and more.
Make sure that the podcast recording software you choose has editing capabilities such as mixing tracks or adding sounds effects, and has good audio quality.
At MOS Legal Transcription Service, you’ll get accurate transcripts for podcasts within short turnaround time. Our team is experienced in handling even difficult accents for any podcast type.
For high quality, error-free podcast transcription services, call us at 1-800-670-2809!
Here’s a list of the best podcast recording software that you can use.
This professional audio workstation is ideal to produce podcasts with full-bodied sound. Users can record and mix in a robust digital audio workstation, then export high-quality audio content straight to the podcast audience. This software can quickly take the podcast from the recording studio to listeners’ headphones. Its intuitive editing and mixing interface makes the podcast creation process easy. It features sound panel editing tools, which helps users to remove beeps, hisses and other unwanted noises and achieve excellent sound quality.
Users can just select a podcast template and the program sets up a multitrack recording to mix and manipulate different voices. The audio input and output preferences can be checked in the Audio Hardware Preferences dialog box.
GarageBand is an ideal audio editing software for Apple users. Its consistent naming conventions and folder structure will simplify the podcasting process. You can choose from either a single track or multi track setup.
Users can choose a GarageBand project either from a Factory Template selection or as an Empty Project. It offers a wide range of audio recording features for free, and a rich library of plugins that makes podcasts more dynamic.
This is a user-friendly, multi-track audio editor and recorder for Windows, macOS, GNU/Linux and other operating systems.
This free, cross-platform audio software allows recording live audio through a microphone or mixer, and digitizing recordings from other media. It provides support for LADSPA, LV2, Nyquist, VST and Audio Unit effect plug-ins. Those effects can be easily modified in a text editor.
This recording software is designed for broadcast radio, which also makes it perfect for podcasters. The easy-to-use software can import audio from another project, such as the audio from a voice recorder, or you can record straight into the software. To record, select the track you wish to record and hit Arm Record (to prepare the track), then hit Record (to get started).
It features automated levels, VoIP call recording and magic noise reduction. This software immediately adjusts the audio’s levels as soon as the recording is finished.
This podcast recording software is equipped with everything users need to record, customize, store, and promote their podcasts.
It features diverse upgraded recording & editing tools such as – Record Only to record and store audio and video content without going live, High-Res Audio that lets users record in a clear audio quality, Split Track Recording to download separate audio track recordings of every participant in the stream, and more.
Once you choose the right recording software and get your podcasts done, make sure to transcribe them with the help of a professional transcriptionist. An experienced online transcription company can provide quality transcripts for audio or video content. Make sure you have other podcast accessories such as quality mixer, pop filters, headphones and stands.
Podcasting is a prominent media format. Most Americans are familiar with podcasting and 57% listened to a podcast in 2020, according to a study by Edison Research and Triton Digital. With the number of listeners continuing to grow, podcasts along with podcast transcription have emerged as a powerful business tool to reach clients and prospects and build a following. To get the most out of this medium, you need to know how to use it effectively. Let’s look at how you can use podcasting to grow your business.
Discuss Recent News and Trending Topics: Podcasts are a great way to discuss the most recent news and hot topics with your niche audience. The Investopedia Express, for instance, provides information about the global economy and provides the latest financial news updates. Shopify’s TGIM features a variety of origin stories on entrepreneurship and showcases experiences and insights from those who have “been there and done that. So if you are looking to improve your small business podcast, choose hot topics. Examples of trending subjects include: how to start and run a startup, how to use online marketing to grow a business or the value of social media for businesses, and so on.
Create Podcasts to Complement your Blogs: Many successful businesses are using blogs and podcasts together to be found online. Blogs are text content and podcasts are audio content, and the best way to use them in tandem is to ensure that the content focuses on keywords to boost your SEO. Choose blogs that are frequently read, commented on, and shared through social media. The podcast transcripts should be posted with timestamps of your episodes on your blog. You can also post podcasts and blogs with the same theme. If the podcast discusses a specific topic, you can link it to the blog to go into details that are not on the audio. Another way to correlate podcasts and blogs is to use podcasts to interview industry experts and get their views on the blog topic.
Position Yourself as an Industry Expert: This can be done in two ways: being a guest on podcasts or by hosting your own podcast. If you want to be considered as a potential guest on a top-ranked show, write to the host about your experience in the field. If you appear on podcasts frequently and showcase your industry expertise it will work wonders and help you build your reputation and your brand. You can tell listeners to reach out to you to learn more about specific topics or how you be of assistance to them.
Use Podcasts for Brand Building: Extending your brand is an important aspect of growing your business. Creating branded podcasts can build trust and credibility for your brand, extend audience reach, and expand customer engagement. Influencer marketing strategies are leveraging the power of podcasts to provide easy to consume content and connect followers and brands through reliable messages. “The Sauce” and “2 minutes of Zen” are two widely applauded branded podcasts. In “The Sauce”, McDonald’s investigative podcast, the company looks into the controversy and outcome that surrounded the Szechuan sauce’s initial release. Toothpaste brand Zendium’s podcast “2 minutes of Zen” is applauded for its creativity – it provides quick and simple wellness hacks you can do as you brush your teeth.
Build a Strong Community Around Your Podcast: Having a dedicated following of listeners is good, but having a community around your podcast is crucial to grow your business. Creating a community will allow your audience access to you and also enable them to interact with each other. Your podcast community can be built on a website or on social media channels. Today, many businesses are experimenting with social audio – the integration of social media into an audio experience – to improve audience engagement by communicating directly among themselves or with the podcast host on topics that they want to explore further or are interested in.
Use Podcast Directories: Using podcast directories can help you get more listeners. People find businesses by searching a podcast directory for a specific topic. Top directories that widely distribute podcasts include: Google Podcasts, Apple Podcasts, TuneIn, Stitcher, Spotify and Audioboom. Self-publishing podcast directories like YouTube, Facebook and Instagram allow you to share video formats like snippets of podcasts to gain more reach and influence your existing social media followers.
Podcasts are an ideal way to provide information about new products as well as information about your company and the industry at large. When you incorporate podcasting into your marketing plan, make sure to transcribe the audio content. Podcast transcription services ensure quality written content of everything discussed in the podcast so that it can be archived for future reference. Transcripts can be turned into blogs and social media posts that can boost your SEO. Audio transcription also ensures that the podcast content is available to the hearing impaired.