Transcription plays an important role in the seamless functioning of documentary post-production process. It enables documentary makers to ensure that the content is well-received and consumed by the audience. It makes the content of movies or documentaries easier to understand for consumers. Documentary makers are launching their new projects on streaming platforms like Netflix and Amazon Prime Video. In this regard, Professional transcription services can seize the opportunity to help documentary producers improve accessibility to the video content.
Benefits of transcription for documentary production
Documentaries can have hour- long content in the form of interviews. Transcription can make the content available beyond the traditional English-speaking markets.
Improves accessibility to the video content
Providing subtitles and captions are the primary step in making the content accessible to target audiences. Subtitles enable audience with hearing disabilities to effectively comprehend the content. This can also support speakers who are not native language speakers. Video transcripts can boost documentary delivery approach by making it interesting and informative. This involves catching precise phrases that the speaker says in the interview.
Enables better consumption
Documentaries with transcription have captions which allow the audience watch it with a click-of-button on their phones, tablets, laptops. They can be watched in various environments, even libraries and cafes. Video transcription services enable audience to read the word-by-word account of the documentary.
Speeds editing of long-form documentary productions
Editing of long-form productions enables producers, editors and directors to get familiar with the footage and choose the best from the same. Transcription helps editors to identify the important segments of the documentary in faster. Time coding and timestamps used to transcribe video content facilitate organizing files. It helps video editors to quickly find specific segments of the video which require editing. Professional transcription services can efficiently assign time codes and timestamps, so that editors do not need to watch and listen to the whole footage to find important segments.
Easier to translate the documentary
It is easier for documentary makers to translate content of a transcribed documentary during the post-production process. The translated documentary can be distributed globally so that new audiences can access and understand the content. This can boost the documentary maker’s work contributing to its success.
Ensures quality of the content
There can be interruptions, false begins, ums and ahs in a documentary. Video transcription uses automated tools to identify the breaks in the sentences of the speaker. This is essential in the post-production process of the documentary as the content has to be accurately interpreted to display in the audiovisual archive.
Makes the documented version of the content stand out
Companies circulate documentaries on TV or in the theatre. A transcribed version of the documentary allows viewers to get a glance at the video without actually viewing it. This enhances the user experience as they get a sneak peek at what the content is all about. Transcribed videos can enhance exposure.
Help students, researchers or journalists
Documentary transcriptions can be used as reference material by students, researchers, and journalists. It provides reliable, research intensive data which serves as reference material for reports and articles. Transcription eliminates the need for watching the documentaries several times as the codes point to the required scenes and parts. This eases the work of research scholars and enables them to complete the project within the stipulated time.
The process of transcribing documentaries is tedious and time-consuming. Further, making a documentary is expensive and hiring in-house staff to transcribe videos will add to the financial burden. Outsourcing this important task to an online transcription company is a practical decision to obtain quality, timely video transcripts at affordable rates.
A picture says a thousand words and videos, obviously, can go even further. Hubspot reported that 54% of consumers want to see more video content from a brand or business they support. Videos are a great marketing tool and businesses use various types of videos to showcase their products/services. Converting the audio-visual content into text using media transcription services and posting the transcripts, captions and subtitles along with the videos will help search engines find the content easily. Using interactive transcripts can take video marketing to the next level. Interactive transcripts allow users to search for a particular word within a video.
Interactive Transcripts Explained
Video transcription is one of the most effective ways of getting the word out about your business. Optimizing your video transcripts will ensure that your content is seen by more people who are looking for your products/services, which can increase leads, conversions and marketing ROI.
Customized interactive transcripts boost your video marketing efforts by offering viewers a better experience. In an interactive transcript, the transcript section appears in sync with the video. You can use the transcript’s navigation option to go to a specific section in the video file.
Interactive transcripts of videos come with timestamps for each word and highlight words as they are spoken in real-time. By clicking on the timeline, users can go directly to those words in the video. They can also click on any word in the transcript and go to that portion in the video. The timed-text approach make videos searchable and keep users engaged as they read and hear the content at the same time.
Features and Benefits of Interactive Transcripts
Interactive transcripts come with features that make the source material more engaging and increase the retention of the content.
- Time-stamping of words or phrases: Both interactive and standard transcripts appear alongside the audio-visual content. The difference is that, in the interactive transcript, a word or phrase is highlighted when it appears in the video or audio material by adding a timestamp.
- Two types: There are two types of interactive transcripts: those that highlight specific spoken words and those that highlight an entire paragraph.
- Control over the text: Interactive transcripts provide text-based control. By using the text as a navigation tool, users have more control over what they watch. When the user clicks on a word or phrase, the video will start playing from that specific word or phrase. This also improves engagement with the material.
- Improved searchability saves time: As interactive transcripts offer control over the text, users don’t have to scroll the entire transcript to search for a specific piece of content. This helps save a lot of time.
- Adjustable captions improve search on mobile devices: Interactive transcripts with adjustable captions will resize to match different screen sizes. This improves readability and contributes to greater engagement with the content.
- Better understanding: As users have text to follow along with the video, it is easier to understand and focus on what is being said in the source material.
- Improves accessibility: Users can watch the video and understand the content even if they are watching it in a noisy environment. Interactive videos also improve accessibility for people with hearing impairments.
- Boosts SEO and marketing: Providing interactive transcripts with your marketing videos will boost SEO. Search engines can easily find and index videos when they are accompanied by transcripts. Videos will rank higher in SERPs for relevant keywords when they have interactive transcripts.
Steps to Create an Interactive Transcript
- Access the Interactive Transcript option from the Share window for the video/audio file.
- Click the Media options icon for the video/audio file to be shared. Then go to the Share window by clicking “Share.”
- Click “Embed Code” on the Share window to get the options for generating an embed code.
- Check the “Interactive Transcript” box to have the transcript appear alongside the player when embedded.
- When the video/audio is embedded with Interactive Transcript turned on, each line of the transcript will appear on the right.
- When a line on the interactive transcript is clicked, the playback will go to that section.
- Type into the search transcript field on the upper side of the interactive transcript, and you can see all lines that match your search. Click on any of these lines to jump to that segment.
- You can make edits to the content if permissions are available.
While these steps are simple, keep in mind that setting up interactive transcripts is easier with expert help when you have large volumes of audio and video content.
Businesses that generate video and audio content for marketing purposes should make sure that it is interactive and engaging for their audience. Searchable, clickable interactive transcripts make this possible by helping people consume the content easily. When you have a lot of audio-visual content, the best way to make the most of your marketing efforts is to partner with a media transcription company Experts can provide interactive transcripts and captions for all types of audio and video content. With quality transcripts, you can repurpose the content into blogs, articles, reports and whitepapers and share it more effectively.
When it comes to commercials and TV shows, it all comes down to getting your message across. Communicating your message clearly is essential to increase interaction and expand your audience base. Media transcription service providers convert audio and video such as TV shows, advertisements, documentaries, and so on into text files, which instantly improves the content’s visibility and accessibility. Let’s take a look at the benefits of transcription and closed captions for advertisements and TV shows.
- Increases audience understanding and trust: Advertisement transcription helps you reach out to more people and build trust in your products or services. People consume content differently. So businesses need to deliver information about their products/services to meet their audience’s content consumption habits. The multiple content formats that businesses can use to reach their potential audience are text, visuals, video, audio, and live webinars. Of these, the text is the easiest form of content to create and for many people, to consume. Text can be scanned at the reader’s own pace. Including transcripts and subtitles with video, ads can maximize interaction and help you reach a larger audience instantly.
- Improves accessibility: Audio and video are undoubtedly popular media content formats, but many people can access this content only it has captions and transcripts. About 15% of American adults (37.5 million) aged 18 and over report some trouble hearing, according to the National Institute on Deafness and Other Communication Disorders. Auditory impairments range from slight hearing loss to complete hearing loss in one or both ears. While some people may be able to hear sounds, they may not be able to catch words if they are watching a video or listening to the audio on a smartphone with a small speaker. Not including people with hearing problems from your target market would mean that you are ignoring an important part of your audience.
Transcripts allow the hearing impaired to access and engage with audio/video content like commercials and TV shows. By providing them with access to your media content, you can make them feel included while expanding your audience.
- Boosts SEO: If you want your media to show up online, digital transcription is a must. Search engines cannot accurately interpret video, audio, or images. Including transcripts along with this content will make it accessible to search engines and boost the online visibility of your ads and help them gain high rankings in search engine results pages.
- Ensures legal compliance: If the ADA, Rehabilitation Act, CVAA, or FCC rulings impact your organization, closed captioning and audio descriptions on your online videos are essential to avoid fines and lawsuits. Under the ADA, “auxiliary aids” have to be made available to people with disabilities. Though the Act does not explicitly mention online video, captions and transcripts are considered auxiliary aids that can promote video accessibility. A 2020 Forbes article referenced a Fortunereport that said there has been “a new wave of digital-era lawsuits” against websites that don’t provide content for people who are disabled. This can include individuals who are deaf or have limited hearing.
According to Web Content Accessibility Guidelines (WCAG), transcripts make audio content accessible to users with hearing issues, but video content that combines both visual and audio media, require closed captions and audio description for full accessibility. Professional media transcription services are a great option for companies needing ADA-compliant captions and transcriptions.
- Improves understanding of the content: Providing closed captions and transcripts in ads and other media content can greatly enhance the experience for people whose native language is not English. It can help them understand the content better. Moreover, it is easier for many people to assimilate content when it is presented both visually and in text format. A combination of text and visuals can transform your message into an engaging piece that gets the attention of your audience. Also, transcribing video content can help create subtitles in other languages, which will promote your marketing efforts.
- Allows content to be repurposed: Advertisement transcription can be repurposed for different uses. For instance, you can create blogs based on the videos from the transcripts posted along with the media. Transcripts can be used for promoting your products/services in newspapers and magazines as well as on your company’s social media handles and for email marketing.
An experienced digital transcription service provider can provide you with concise, clear transcripts and captions that display the key points of your digital ads and other media to your audience. Transcripts are especially useful when people are watching media when commuting or in a noisy environment where it is hard to hear the audio.
Partnering with a company specialized in media transcription can provide top quality time-coded transcripts for documentaries, movies TV shows and podcasts to interviews, radio broadcasts and unedited footage.
With COVID-19, most businesses have experienced some sort of transition. Video conferencing solutions helped them to stay connected with their employees and clients, even during remote working and social distancing. Organizations that deal with large volume video interviews, meetings, conferences and presentations can consider the support of an experienced company providing reliable video transcription services. Transcribing videos makes the content easily accessible for viewers as well as search engines.
According to a report from Markets and Markets, the global video conferencing market size is predicted to grow from USD 9.2 billion in 2021 to USD 22.5 billion by 2026. The market is expected to achieve a Compound Annual Growth Rate (CAGR) of 19.7% during the forecast period 2021-2026. The increasing need for virtual meeting rooms and the need to involve employees in determining strategic goals have prompted companies to spend on video conferencing solutions.
Key factors that are expected to offer growth opportunities for the market during the forecast period are –
- transition towards remote working due to the COVID-19 pandemic
- the adoption of cloud-based video conferencing solutions and services by enterprises, and
- the growing demand for real-time and remote access video services
However, enterprises face major concerns regarding the security and privacy of the video content shared across various platforms. To prevent information leakage and data breaches, organizations must be aware about copyright and Digital Rights Management (DRM) and restructure their strategies in employing video conferencing offerings before deploying any solutions. Internet bandwidth and technical glitch issues such as noise during video or low-quality video can create challenges during video conferences, which cause disturbances and limit employee productivity.
The report highlights that owing to the increasing requirement for video solutions to enhance clinical collaborations, staff training, medical education, and healthcare communication, the healthcare and life science sector is expected to grow at a higher rate during the forecast period. This industry deals with diverse clinical, administrative, and financial content on a daily basis, which requires channelized content insights and accurate clinical information that can be consolidated using video conferencing solutions. Irrespective of location, video conferencing technology enables face-to-face interactions between patients, healthcare teams, and family members and helps with patient monitoring, consulting, and counseling.
The report segments the market by component, vertical, deployment mode, application, and region. The component segment is sub-divided into Solution, Hardware, and Services. The Solutions segment is expected to hold the larger size, as the market vendors enable organizations to centralize, manage, and deliver videos in a secure way. The solution helps manage all the activities, starting from video capture to the final delivery on end-user devices.
Based on Hardware, the market is divided into Hard Codec, Multi point Control Unit, and Peripheral Devices. The Deployment mode segment includes on-premises and cloud segment.
By Application, the market includes Marketing and client engagement, Training and Development, and Corporate Communications. Corporate Communications is expected to hold a larger market size, as the market assists organizations in functions such as corporate branding, crisis communications, corporate and organizational identity, corporate reputation, internal/employee communications, issues management, corporate responsibility, investor relations, public relations, media relations, and company/spokesperson profiling.
Regions covered in the report are North America, Europe, APAC, Middle East and Latin America. APAC is estimated to hold the largest market share in 2021, as the infrastructural growth in this region (especially Japan, South Korea, Australia, Singapore, China, and India), and the increasing deployment of 5G networks present huge opportunities for the video conferencing market. The high CAGR of APAC in the market can be attributed to the increase in investments in new technologies across industries in the region. The presence of key vendors such as Microsoft, Zoom and Cisco that accelerate development is one among the main factors for market growth in the Asia Pacific.
Key market players mentioned in the report are – Microsoft Corporation (Microsoft), Zoom Video Communications, Inc. (Zoom), Cisco Systems, Inc. (Cisco), Adobe Systems Incorporated (Adobe), Huawei Technologies Co. Ltd (Huawei), Avaya, Inc. (Avaya), Amazon Web Services, Inc. (AWS), Google, LLC (Google), Plantronics, Inc. (Poly), LogMeIn, Inc. (LogMeIn), Enghouse Systems Limited (Enghouse Systems), Pexip, AS (Pexip), Qumu Corporation (Qumu), Sonic Foundry Inc. (Sonic Foundry), Lifesize, Inc. (Lifesize), Kaltura Inc. (Kaltura), BlueJeans Network (BlueJeans Network), Kollective Technology, Inc. (Kollective), StarLeaf Inc. (StarLeaf), HighFive Inc. (HighFive), Logitech International SA (Logitech), Barco NV (Barco), Fuze Inc. (Fuze), Haivision Inc. (Haivision), and Premium Global Services Inc. (PGi). Agreements, collaborations and partnerships are expected to be key growth strategies adopted by market players during the forecast period.
An experienced online transcription company can support organizations with accurate and timely documentation of video or audio recordings. They can convert these files into readable digital copies such as Word or PDF.
At-home video conferencing is one of the major tools that organizations across the globe are now using for workplace interactions. Online transcription service providers support businesses by ensuring timely and accurate documentation of these critical audio-visual conversations. However, there are several issues that can affect real-time videoconferencing from home. Here are 8 mistakes to avoid when you’re in a video meeting.
- Not having sufficient bandwidth for a video call: To conduct a video call effectively, you need an internet connection that has the speed to carry the stream of video frames in high quality. High definition video uses up a great deal of data. Even if you have all the equipment need for high-def video calling, you wouldn’t get clear, bright, crisp video without proper bandwidth. So, what counts as sufficient bandwidth? Skype recommends 300 kbps for simple video calling, 500 kbps for a high-quality call and at least 1.2 Mbps for a HD video one-to-one conversation. Zoom recommends an upload and download bandwidth of 1.2 mbps per second for a one-on-one 720p video call and 1.8Mbps for Full HD (1080p) video conferencing.
- Not testing the equipment and settings in advance: It’s always a good idea to test your technology ahead of time. Test your camera and microphone ahead of your virtual conference. Plug in all the cables, and authorize and enable everything that you need to in advance so that you don’t keep people waiting. Scheduling a test with a friend can help identify any audio and/or video issues. Ensure that the light is focused towards you, and does not come from behind your head or from one side.
- Being late: Never be late for your video conference – it can be seen as extremely unprofessional. Be prepared, have your technology in place, do all your testing beforehand and log in punctually. If you want to show people that you take them seriously, don’t be late. In fact, the best way to make an impression is to get there early.
- Not optimizing video camera placement: You need to determine the ideal camera height and placement. Not adjusting the height of your computer or phone would make it seem as if you’re “looking away”, says a Forbes article. The report recommends following the video production ‘rule of thirds’. Imagine the screen as divided into thirds vertically and horizontally, and adjust its height in a way that your eyes appear on the top line and you are in the middle column. Make sure your ceiling doesn’t show up on the screen.
- Not dressing professionally: Dressing casually for a video meeting is a big mistake even when you’re working from home. Looking well-groomed and professional is important to show that the meeting matters. Employees, no matter what profession they’re in, perform tasks better when they wear clothes that have “symbolic meaning, according to a study from Northwestern University (cnbc.com). And don’t forget to check out your appearance in your own webcam before the meeting begins!
- Not paying attention to your setting: Make sure your background setting is totally distraction free and quiet throughout your conference. Keep your microphone on mute until you speak and avoid talking over people. Headphones can help block unwanted background noises. Close all unimportant applications and stop downloads and backups.
- Multitasking: Not focusing on the meeting is another problem associated with video conferencing from home. This is not the time to check email, check social media news feeds, or engage in other work that’s not related to the meeting. Stay focused and avoid multitasking.
- Not having proper video call security measures: Meeting organizers need to take measures to ensure cyber security, prevent unknown attendees from crashing in, and better control the session. Recommendations from KPMG include requiring passwords for all meetings, having the host control admittance, locking the call after all participants join, being vigilant about dial-ins from unknown numbers, establishing alerts when meetings invites are forwarded by email, limiting file sharing in chat, and using an enterprise license for greater control over employee use.
Most video platforms provide real-time recordings and transcripts of meetings. Video transcription services are available to ensure that the documentation meets the accuracy standards required business documentation.
One of the many services provided by general transcription companies, closed captioning allows people with hearing loss to enjoy the audio portion of televised programs such as news, public affairs, movies, and sports. Captions have become a necessity in this fast-paced world. Importantly, the Federal Communications Commission (FCC) mandates closed captions to convey news about emergencies and disasters to the deaf and people with hearing impairments. However, North Carolina Health News recently reported that information related to the COVID-19 pandemic is not reaching this community due to inaccurate teleprompter script captioning. Getting this information to them is crucial to keep the hearing impaired, their families, and their fellow citizens safe.
About 15 percent of people in North Carolina report hearing loss. This includes deaf people, those with some hearing loss, and people with hearing and vision loss. According to the report, the state’s health officials realize the importance of reaching out to the deaf and those with hearing loss during this public health emergency, but face many challenges in doing so.
Getting out timely updates about the pandemic is difficult because information is constantly changing. The propagation of misinformation makes things even more difficult. Another problem is that each group with disabilities has different needs – while many people with hearing loss follow the movement of lips and facial expressions, the widespread use of masks limits their ability to follow conversations. Those who are deaf from birth have a limited vocabulary. A recent article in Nature notes that at least 15 different signs are used around the world to designate the coronavirus, which adds to the confusion.
FCC Requirements for Closed Captioning
Closed captions are sets of text within video and television programs that provide a verbatim transcription the dialogue as well as the annotations. Businesses optimize the closed captions in their videos posted online to extend their potential reach and revenues. The government’s rules for closed captioning rules for TV programming are aimed at making the content accessible for individuals who are deaf or have hearing impairments. The FCC’s 2020 rules and requirements for closed caption quality in television programs are as follows:
- Accurate: Captions must match the spoken words in the dialogue and convey background noises and other sounds to the fullest extent possible.
- Synchronous: Captions must coincide with their corresponding spoken words and sounds to the greatest extent possible and must be displayed on the screen at a speed that can be read by viewers.
- Complete: Captions must run from the beginning to the end of the program to the fullest extent possible.
- Properly placed: Captions should not block other important visual content on the screen, overlap one another or run off the edge of the video screen.
Recognizing the greater hurdles involved with captioning live and near-live programming, the rules distinguish between pre-recorded, live, and near-live programming and explain how the standards apply to each type of programming.
Professional Support to meet Captioning Guidelines
North Carolina Health News reports that though officials have instructed that a sign language interpreter should work with television stations to include captions with each update, the captions vary in quality and are not always accurate.
Even internet live streams fail to provide the desired results as the captions included with the news posted online are also not always accurate. The reason, the report notes, is that “many stations generate their captions with a computer program, rather than a trained expert, often without editing to ensure accuracy”. This makes captioning “useless for the most part,” according to Howard A. Rosenblum, CEO of the National Association of the Deaf.
In fact, the solution could lie in having an expert video / audio transcription service provider review and edit the captions automatically generated by Speech Recognition Technology (SRT).
Professional transcription services are available for subtitling and closed captioning requirements. Based on requirements, edited or verbatim captions can be created. While edited captions summarize ideas and abbreviate phrases, verbatim captions include the entire spoken text. While edited captions may be more suitable in the context of children’s programs for ease of reading, people who are deaf or hard-of-hearing generally prefer verbatim texts that convey sounds and words to the fullest extent.
Automated captioning, as already indicated, has several limitations. Software has problems with understanding and transcribing different accents and dialects, picking and transcribing slang, and speech that lacks clarity. Multiple speakers also confuse automated transcription systems. On the other hand, experienced transcriptionists can ensure accurate captioning as they have the ability to recognize and correct mispronounced words, discern speech correctly even with a noisy background, and understand slang. Established outsourcing companies can also provide affordable transcription services for closed captioning that would go a long way in providing timely and accurate information on the health crisis to people who are deaf or hard of hearing.