Focus group transcription involves converting the proceedings of a focus group session (audio or video recording) into a text document. Unlike a one–to–one interview, transcription of a focus group session would take longer time because the participants may have...
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Significance of Focus Group Transcription
Focus groups are crucial for any market research. Focus groups discuss various business subjects including current and future market trends. With a well-informed group, these discussions provide useful information about market conditions. The documentation of these...