Branded Podcasts Now Increasing in Demand

Branded PodcastsBusinesses share content with their audience in different forms, and podcasts are one of the most effective means of sharing content. Podcast is accepted as an ideal way of delivering media content to the masses. Several reports indicate that with more and more businesses becoming aware of the podcast market, branded podcasts are now booming. Well-conceived podcasts are an effective and intimate way to deliver and produce content. It also helps build ongoing relationships with your customers, employees and partners. You can have the podcasts transcribed accurately by a reliable provider of business transcription services.

Podcasts have room for a lot of expansion in the future. According to the Edison Research report published earlier in 2017, podcasting continues to rise, with monthly listeners growing from 21% to 24% year over year.

  • More than two-thirds (69%) of monthly listeners say they consume podcasts on a mobile device, up from 42% in 2013.
  • 62% of monthly listeners say they access podcasts by clicking and listening immediately
  • 16% download podcasts manually and listen later
  • 19% subscribe and listen later.

For brands that have a bigger story to tell or want to build a platform around an idea or a story, a branded podcast is a good option. Certain reasons why podcasting will become the most important storytelling medium include increase in investment, improved content, growth in talent base, and advancements in technology.

Gimlet Media, an award-winning narrative podcasting company has tripled the number of branded podcasts in 2017 and brands like eBay and Tinder have already signed up for second seasons of their series.

An example for such a podcast would be Blue Apron’s “Why We Eat What We Eat”. Created with Gimlet Media, this podcast aims to explore the anthropology behind some of America’s biggest food trends.

Why We Eat What We Eat

Being entertaining and informative, it perfectly proves the point that when branded podcasts are executed well, consumers want to listen—even though in many ways they are listening to a 30-minute advertisement.

In the same way Bloomberg’s Law Podcast and the ABA Journal’s Modern Law Library top the more popular legal podcasts lists.

Creating a quality, engaging podcast that potential consumers will want to listen to requires sincere effort as well as more significant investment, such as a soundproof office or even a studio with sophisticated editing equipment.

Tips to Consider when Creating a Podcast

  • Make sure to talk about a topic that you are knowledgeable about.
  • Keep it simple and short; never record an episode longer than about 40 minutes.
  • Use necessary production elements such as music and sound effects, when appropriate to enhance. Remember not to overdo it.
  • Send a Thank You email to guests who appear in your podcast.
  • Creating a slogan for your podcast makes everything seem bigger and may help you focus on your content.
  • Absorb good ideas but output your own style. Never copy.
  • Create a structure to your podcast, even if it’s simple.
  • Keep the targeted audience in mind during your presentation.
  • Before and after you record, edit your speech. It’s not how long you talk – it’s what you say that is important.
  • Use a good microphone, as sound quality is very important.
  • Publish your podcasts at regular intervals to maintain a flow of conversation.

Along with creating a good podcast, it would be ideal for companies to buy ad space on other podcasts. This would ensure they’re discovered. Accurate podcast transcripts offered by digital transcription agencies would come in as useful references in the future.

You can ask a few questions before starting a podcast, which we will discuss in our next blog.

About Julie Clements

Julie Clements

Joined the MOS team in March of 2008. Julie Clements has background in the healthcare staffing arena; as well as 6 years as Director of Sales and Marketing at a 4 star resort. Julie was instrumental in the creation of the medical record review division (and new web site); and has especially grown this division along with data conversion of all kinds.